Firstly, the increase in economic wealth means the opportunity to develop businness is greater because citizens's needs in rich countries will have different patterns compared to poor countries. They are not in the phase of striving for basic needs anymore nor for housing. It is because they like to try to fulfill ther desire of having some luxury brands instead of focusing in their daily needs. For example, rich people usually have bags collection from high-end brands. That is why the consumers of those lables are getting higher every year. So, this is an interesting chance should be taken by the brands to improve their selling.