art should be unrestricted. DO you agree or disagree

QUESTIONS: 1. What is Social Media? Social media is a communication tool that was created with the objective of sharing

content

in real-time by users. Different from other media platforms

such

as tv programs, magazines, and movies, the launch of social media has allowed common people to create

content

without being dependent on professional productions. The most common online activities include photo sharing, business networks, reviews, blogging, online gaming, social networks, video sharing virtual worlds, and so on. The design of these communication tools can vary in terms of formats and forms of access. A common characteristic of social media is that they internet-based, which makes it possible to give a quick electronic communication among consumer. Starting with Facebook, the majority of its use was made accessing a website in computers. Nowadays, Social media

such

as Instagram and Snapchat are more present on apps that can mostly be accessed by Smartphones and tablets. Originated as a platform to connect friends and relative, Social Media now connects different peoples as well as share information around the globe. Having

this

significant

impact

on society,

such

websites and platforms started to be adopted by businesses as a form of promoting its products and services to potential consumers. 2. How has it impacted the marketing landscape? The

first

impact

of Social Media was the empowerment of

costumers

since they become creators and not merely watchers. While in conventional marketing the clients are under the influence of marketing managers that decide the products, services, and the

content

will be presented,

costumers

started to influence and control the marketing using social media platforms. The

second

impact

over the marketing landscape was that today users can decide what they can share on their profiles following their personal preferences.

Therefore

,

although

marketers can create products and advertisements, the choice of sharing the

content

and making products popular relays on users. These transformations have changed the social scene since it gives voice to minority groups that were for decades ignored and stereotyped by traditional marketing;

consequently

, advertisements have become more respectful and diverse

comparing

Suggestion

compared

with years ago. The

third

impact

was in Market Research that has allowed continuous and detailed

feedback

from clients due to direct contact with consumers. While in the conventional market companies had to invest in expensive and long surveys or focus groups to receive accurate

feedback

, with the launch of social media, the public response can be

founded

Suggestion

found

on online communities, reviews, the company’s profile and so on. An addition transformation related to social media and fast

feedback

is on the development of new products to attend clients’ demands. The process in traditional marketing to create innovative goods involves Research and Developments as well as limited

feedback

from

costumers

someone who pays for goods or services

customers

.

By contrast

, with social media,

costumers

are part of the brand team to develop superior products. 3. Is it

in addition

to or substitute for traditional marketing? Provide examples. Currently, in spite of the rapid growth in the number of users as well as social media’s influence, conventional marketing still is a reliable alternative to engage a wider audience.

Therefore

, considering multinational and national organizations, these platforms may not substitute the engagement result from television and conventional advertisements.

Nevertheless

, the necessity of conventional marketing is not a common point in all industries, especially among younger publics. A great example is the brand Kylie Cosmetics and Kylie Skin, companies founded and owned by Kylie Jenner. With the net worth estimated in US$1 billion,

this

media personality developed and enhanced her personal

brand transforming

Accept comma addition

brand, transforming

the social media engagement of followers in sales

to

Suggestion

of

diverse products. Despite using mainly social media platforms to promote her products

instead

of traditional marketing, she became the world's youngest billionaire in March 2019.