More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

Nowadays, purchasing items

such

as cars or clothes from famous

brands

is becoming increasingly popular among a large number of people. The reasons behind

this

trend will be outlined in the following essay and, in my opinion, it could bring both positive and negative consequences in equal measure.

To begin

with, the tendency

of using

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to use

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large brand products mostly stems from people’s beliefs on personal possessions reflecting wealth, social status, and appearance. More specifically, many people associate clothes and accessories from popular brand names

such

as Nike or Adidas with

high quality

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high-quality

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and fashionable designs.

Therefore

, these items are more suitable for enhancing people’s appearance than the products from smaller

brands

.

In addition

, some types of goods like cars from luxurious

brands

are usually sold at exorbitant prices because of their expensive materials or unique features.

Hence

, these items are often considered

as

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apply

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a tool for the rich to show off their social status or their wealth.

On the other hand

, more people purchasing goods from famous

brands

can bring both merits and drawbacks to the business world. Countries where famous

brands

are based are more likely to have a strong and healthy economy.

For instance

, the US - the home country of many large

brands

,

such

as Apple and Microsoft, has been the strongest economic superpower since the late 20th century partly since the products of these enterprises are

favored

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favoured

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not only in domestic but

also

in foreign markets.

However

, the rise of dominant brand names can be a factor leading to monopoly as large companies will attempt to dominate and

finally

wipe out smaller rivals to maintain their positions. In conclusion, the tendency

of consuming

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to consume

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goods from famous

brands

largely comes from people’s perception of personal belongings showing their wealth, social status and appearance.

This

trend can bring both positive and harmful effects to the business market and,

therefore

, should be well-considered by the government to prevent

large- scale

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large-scale

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monopoly.