Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.
It is argued by some that advertising has positive impacts on
individuals
and businesses
, whereas
others think the opposite. Although
the latter view can be true to some extent, in my opinion, the former view seems to be more reasonable. On the one hand, advertising is believed to leave several detrimental implications for consumers and companies due to
some reasons. In terms of Change preposition
for
individuals
, people nowadays get overwhelmed when having too much exposure to an increasing number of advertisements
on a daily basis. As a consequence, consumers are likely to be lured by the power of marketing techniques and make impulsive purchases which can be a waste of money. In addition
, businesses
are put under financial burdens when they have to allocate a huge amount of money for promotional campaigns besides
covering the running costs. In other words
, spending on advertisements
will be unavoidable if companies want to publicize their brands, leading to some financial constraints in case of unsuccessful advertising strategies. On the other hand
, I hold a firm belief that advertising can be considered as
positive since it brings about numerous benefits to Change preposition
apply
individuals
and enterprises. First of all, it is undeniable that customers can have better shopping experiences thanks to advertisements
. To be more specific, advertising can be deemed an effective form of commercial communication which demonstrates key features of a product, so consumers can be better informed and make wiser purchasing decisions. Secondly
, regarding the beneficial impacts on businesses
, I believe that advertising helps companies survive and develop in a competitive market. Through advertisements
, famous brands can enhance their company’s image, contributing to attracting new potential customers and increasing sales. In conclusion, although
I accept that advertising can have some severe effects, I still strongly support the view that it benefits individuals
and businesses
in many ways.Submitted by Uyen Dinh on
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Structure your answers in logical paragraphs
The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.
A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).
Stick to this essay structure:
- Paragraph 1 - Introduction
- Paragraph 2 - First supporting paragraph
- Paragraph 3 - Second supporting paragraph
- Paragraph 4 - Conclusion