The graph presents the amount of money that was invested in advertising from 2010 to 2040 in France, in five different categories of media. From this graph, it is clear that the internet consumed the biggest amount of money, reaching over 45 per cent, with a pretty big growth rate from 2010 up to 2040. We can see that after the internet, television is also quite popular in France, approaching 45 per cent in 2020 and then dropping slightly to the starting point, which is approximately 35 per cent. A type of media that clearly isn't in demand is the newspaper, the chart shows a big downgrade from the beginning till 2040. Other forms of media that aren't the most popular among French people are radio and magazines. Compared to one another, they look quite similar. In 2010, magazines were leading, starting at 15 percent, but over time, their popularity dropped below that of the radio.