Nowadays consumers are determine easily what makes one product/services are different from others. There is tendency from them to make a buying decision based on a the features and benefit they can get in back. However, this could be challenge for some business that still maintain their traditional way. Therefore, having a differentiation way to sell products is a must.
The multi-billion-dollar influencer marketing was still new in 2009. Yet today, the profession is poised to eat a real chunk of traditional marketing lunch. Young consumers spend the most time consuming online content on social media. And, by this habitual most teenagers seems could not live without those online platforms. For example, Millennial enjoy one every five minutes on Facebook app and services.
As a consequence, the brand is getting even more tripled the amount of money by social media. With the explosion of a mass audience, influencer marketing could be a legitimate monetization strategy for one’s who wants to do branding an online profile.
How come this happened? The top-grossing Youtubers can earn $70 Million in 2016. The most popular Instagrammers can earn seven figures per year from their social media efforts alone. You could imagine how much money they could have if they posted frequently. Thanks to the proliferation of online platforms that make the migration of traditional media to the Internet. It gives room for many creative people to promote and grow their businesses.
As a conclusion, the huge shift in social media means that creative people are no longer beholden to the traditional media to make money off. They can keep making good content while engaging with a steady growing audience, and brands will come begging for exposure.