In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Endorsing a product through publicity is not new to mankind. Nowadays,

however

, an increasing number of businessmen are advertising their commodities by claiming that they are novel as compared to the others. In

this

essay, I will discuss the reason behind

this

approach

,

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and will explain that despite recognising the fact that these marketing tactics are fruitful, I feel

this

is not a positive development.

To begin

with, growing competition, among similar

kind

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kinds

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of brands, is one of the major reasons behind the way advertising is being done these days. Unfortunately,

this

is the reality of the modern world that due to the increasing number of competitors,

products

are becoming outdated now quicker than ever, which urges the owners to keep introducing new features

,

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and endorse them in order to attract more buyers. Mobile phone companies,

for instance

, are the biggest rivals from the

last

two decades, who are always looking to make their

products

and advertisements as innovative as possible. One of the mobile-tech companies "Apple", recently launched a

third

camera to their iPhone, which apparently is of no

any

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particular use.

However

, just by making the appearance more interesting, and spending $50 million dollars on its marketing,

overall

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the overall

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revenue of the company has been increased

upto

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up to

one

hundered

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hundred

billion dollars. Henceforth, it is an undeniable fact that novelty always attracts more customers.

On the contrary

, small merchandisers with high-quality

products

are affecting in a

horrenduos

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horrendous

way. Those, who can't spend a handsome amount of money, are unable to secure any profit,

however

, low-quality

products

are able to stand out, because of the "False-advertisements". Kylie Jenner a giant of

makeup

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the makeup

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industry,

for instance

, spent a mouth dropping amount of money on the launch of her average-quality

skin care

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skincare

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brand, while several superior quality small brands can't even dream of having

such

huge

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a huge

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customer base; due to the lack of budget for marketing. These

kind

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kinds

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of publicities are making it so hard for small business owners to keep up with their sales. In conclusion, where

rise

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the rise

a rise

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in competition is forcing companies to add novelty to their

products

and advertisements,

this

approach is

also

giving birth to the term "False-advertisements", which is ultimately harming the growth of developing brands.