Recently, the retail company you work for has been losing customers to a competitor. The company is setting up a scheme to encourage customers to stay with the company. Your boss has asked you to write a letter to the customers on your database outlining this customer loyalty scheme.
Write the letter to your customers:
•describing the benefits for customers of the loyalty scheme
•explaining what customers must do to join the scheme
•giving details of a special promotion to launch the scheme
•reminding customers of the quality of your goods.