International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language, and culture. Discuss both views and give your opinion.

Globalization of marketing has already become an inevitable trend of the modern world, so its influence on countries’ lives is clearly seen. Whereas some people find it as threat to a local

businesses

Suggestion

business

, others feel that international marketing campaigns could be taken as excellent educational and inspirational examples which would be eventually beneficial for a nation. I partly agree with both sides of

this

argument. Worldwide companies spend huge amounts of money on promotion of their products, and, indeed, their marketing strategies are usually very

successful making them

Suggestion

successful in making them

leaders in sales

on

Suggestion

in

international markets. Consumers attracted by TV advertisement bright pictures in magazines, and appealing packaging buy their goods forgetting about local brands.

For example

, everybody knows about McDonald’s and people visit these restaurants quite regularly because of continuous reminders about low prices, delicious food, fast service which are brilliant marketing work.

As a result

, smaller restaurants could suffer from

luck

Suggestion

the lack

the luck

of customers because some

individuals even

Accept comma addition

individuals, even

don not know about their existence.

In addition

, businesses with well known names prevent new small companies from development as they do not have enough money to compete with their powerful marketing campaigns.

On the other hand

, healthy

competition

Suggestion

compete

competing

competes

with marketing giants could bring many advantages because smart entrepreneurs could learn from their experience. Of course, international businesses spend plenty of money on research which aimed at finding out a buyer’s needs and,

thus

, marketing improvement, and these results

cold

requests polite permission

could

be applied to other businesses which cannot afford

such

investigations.

Moreover

, international marketing work as a powerful tool of connection between nations because people could understand and get to know a culture of another country trough products or services which are promoted worldwide.

For instance

, American fast food restaurants

such

as McDonalds or KFC could be found almost in any big city around the world;

thus

their customers could try and feel a traditional North American food and learn some cultural differences. In conclusion, though global businesses could truly interfere with local ones due to their successful marketing actions, I think that the results they show should be taken as good examples for improvement and development of a national marketing.