More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

Nowadays, an increasing number of people tend to desire for consumer products which are well-known labels. There are some reasons behind
phenomenon, and I believe that the advantages outweigh the drawbacks. Many reasons can be given to explain the rapid increase in the number of clients using reputable brands. The
reason is that the living standard is improving, people’s lives become much better than ever before. Their demands for food, shelters are already fulfilled,
, they would be craving for possessing famous brand products to show off their social status. Basically, human nature always thrives for recognition and respect. Another reason is that the effect of advertisements is another important factor making more people buy famous label products. Many popular brand companies put a large sum of money into advertisements with celebrity endorsements in order to attract more customers.
As a result
, fans are easily swayed and would like to buy these products. Overall, it
can not
can not
be denied that
trend has positive impacts. In terms of customers, they can get more benefits. On the one hand, reputable brands offer products of high quality and reliability, resulting in a sense of satisfaction among clients.
For example
, Nike shoes are protective towards
runners’ feet
the runners’ feet
; Apple’s smartphones are famous for their durability and world-class security.
On the other hand
, other less famous brands might have to invest more money in improving technology, design, quality of products to compete in the market. From a social perspective, the economy could be stimulated. Buying high-end products could serve as a positive motivation to push people to strive and work harder, thereby, they will make a huge contribution to the wealth of their nations. In conclusion, the growing consumption of brand name products might be explained by some reasons related to social status and marketing.
In addition
of me or myself
firm that
tendency is advantageous to individuals and society in certain important ways.
Submitted by Andy on

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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