Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

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Nowadays when we turn on the TV, we can easily see piles of eye-catching advertisements about different services and
products
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. Many companies invited celebrities to be their
products
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representatives. purchasers opt for those
products
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owing to the idols they love but not the necessity of those goods.
Nevertheless
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, measures
such
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as a fair rating mechanism can be introduced to solve the problem. In my opinion, I think people are influenced heavily by advertisements.
Firstly
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, it is understandable that companies adopt some promotion tactics so as to gain market shares. Some marketing strategies,
for example
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, sending invitations to famous stars to help them to sell the
items
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that will enter the market. Obviously, because of the positive image of celebrities, purchasers are easily attracted by the appearance of stars
instead
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of the nature of the
items
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. Worse still, they obviously neglected the urgency and necessity of those
items
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.
Consequently
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, they will buy lots of useless things in the long team. Despite the adverse effect that the advertisement brings along to us, a fair rating mechanism can be an effective way to tackle the bad situation. Companies can put their
products
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, no matter services or
items
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, into the rating
system
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. The
system
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will automatically rate those
products
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in various categories
such
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as price, durability and warranty among the database.
Thus
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, consumers can compare the quality of tones of
items
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before they make any decision. In conclusion, purchasers usually decide to buy something because of the idolatry of famous celebrities. They forget the importance of purchasing goods. In order to change the bad habits, people can use a fair rating
system
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to have a better selection experience. In my opinion,
although
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buyers are affected seriously by advertisements, they will be protected by the rating
system
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in shopping.
Submitted by tommy.choy507 on

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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