Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour. How true is this statement? How much does colour influence us when we buy something?

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Nowadays, companies use a variety of tools to attract the attention of customers.

Colour

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is one of the most effective ways to achieve

this

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aim. Having a significant experience in shopping, I can not agree more, that

colour

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scheme inevitably influences my decisions. In

this

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essay, I will consider different points of view on

this

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object. To start with,

colour

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helps us to choose

goods

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with the highest quality. Especially if we are talking about food.

For instance

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, yellow bananas are sweeter than green. Ideal red tomatoes are suspected to be enriched with chemicals. So,

colour

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directly shows us what we should acquire. So, farmers and manufacturers strive to achieve a natural view of the products they sell. Another way to increase income is to associate

goods

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with something familiar and well-known, especially with

colour

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schemes. As we know, the Christmas holidays are coming soon. During

this

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period manufacturers produce red labels and packages. Tea boxes, chocolate, everything reminds us about future celebrations and a wide range of gifts. Undoubtedly, customers feel these vibes and buy more than they need.

On the other hand

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, people by and large make decisions more practically, especially with the development of online trade. When I was looking for a warm down jacket, I made my decision on the grounds that it can be worn in severe winters, the style is admirable, it is warm and cosy. And for me, the dark green

colour

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was not an obstacle. The same approach can be applied for other

goods

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which must solve partial tasks and can not be bought impulsively. To sum up,

colour

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has a significant effect on our decisions in shopping. We tend to prefer

goods

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that attract our attention with a bright appearance.

Moreover

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, I can impulsively buy new clothes in spring when I come to the department store and see stunning shades of pastel.

Otherwise

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, if we look for something specific or things that should be functional,

colour

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is not the main argument.

Submitted by masol1 on Fri Nov 26 2021

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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5
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

330 words

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Fully explain your ideas

Many countries raise fuel prices to deal successfully with problems of traffic and polluon. What effects do you think this move can have? What other measures do you think can be taken to reduce traffic and pollution ?

Some companies use a lot of packaging when selling their products. Why is this? Is it a good thing?