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In their advertising, bussinesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#bussinesses #emphasise #products #development
Many companies now focus more on what is different and innovative rather than the actual merchandise they are selling, when they are promoting their stuff.
This
 essay will argue that the main reason behind
this
 is the increasing competition among businesses,
however
, I believe that it is not a positive development because of the negative effect it has on the quality of goods. The primary reason seller emphasizes more on the uniqueness of their products is that the market conditions have now become tougher than they ever were.
This
 is because modern technology, media and the internet have made the world "a global village", and
therefore
 one has to compete not only with local counterparts but international competition
also
.
As a result
, people have developed different ways to increase the sale of their merchandise.
For instance
, one of the biggest company in the cellphone industry is Samsung, which always focus on the unique features their mobiles have, whenever they release the new device and
this
 is usually their selling point.
However
,
this
 is affecting the quality of what they are promoting.
That is
 because, in order to sell more, businesses are giving more attention to the new features
instead
 of checking the level of stuff they are advertising.
Therefore
,
although
 their sales figures have expanded, the quality and the trust of people in numerous companies have decreased.
For example
, a recent survey conducted by the local newspaper found out that more than half of the people refused to buy any product from the companies they have previously bought something, only by seeing their ads. In conclusion,
although
 the competitive nature of the market have forced have forced a number of sellers to advertise differently, I think it is not a good development because of the negligence on improving the condition of goods they are selling.
Submitted by sams_205 on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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