Some people think that the only way to have success in business is to have a unique product. What factors, so you think, influence the success of a company?

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Although
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there is an opinion that only a special idea can help an organization to gain much profit, I firmly believe that other peculiarities
also
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play a vital role in
such
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success. In
this
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essay, I will outline the main reasons for becoming popular in business. To start with, even some traditional goods or services can gain popularity among customers with a sound marketing strategy. Big companies hire the best marketers not in vain, as these experts understand the strength of competition.
For example
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Usage of linking words is important in IELTS writing. They help create clear connections between ideas in your writing. They improve the flow of your essay by showing relationships between paragraphs and sentences. Using appropriate linking words demonstrates your ability to write cohesively and will help you achieve a higher band score.

, I have studied SWOT analysis to evaluate and interpret the strengths, weaknesses, opportunities and threats of different products.
Such
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a sufficient practice has recently improved the performance of Yandex, a Russian company by implementing new branches in their corporation. Now
this
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organization`s both capitalization and market share prevail over other competitors.
Moreover
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, external factors contribute to the work performance of various businesses, including political and economic situations. As several events are highly complicated to predict, managers are dealing with future uncertainty daily. The Russian Federation is a wonderful illustration of the importance of geopolitical relationships. After the escalation of the Russian-Ukrainian conflict in 2022, many local and international companies left Russia because of ethical issues. The vast majority of Russian citizens could not affect the dissolutions of long-term contracts, so many entrepreneurs lost their financial benefits or even went bankrupt. In conclusion, I want to emphasize the fact that there are many factors for smooth and continuous firm performance.
Firstly
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, its promotion improves product recognition and appeals to customers.
Besides
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, with the increased complexity of the modern world, external factors should be taken into consideration when running a business.
Thus
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,
that is
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not only a unique idea which brings success to a company.

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introduction conclusion
Try to enhance your introduction by briefly outlining the factors you will discuss. This provides a roadmap for your essay and strengthens coherence.
supported main points
Consider providing additional examples or scenarios to further demonstrate and clarify your points, especially on the influence of unique products vs. other factors.
logical structure
The essay has a clear and logical structure that effectively guides the reader through the argument.
relevant specific examples
Your examples, such as Yandex and the geopolitical context, are relevant and effectively illustrate your points.
complete response
The task is fully addressed, as you discuss different factors influencing business success beyond having a unique product.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • unique product
  • market demand
  • innovation
  • value proposition
  • target audience
  • market research
  • brand awareness
  • customer retention
  • word-of-mouth referrals
  • financial management
  • budgeting
  • profit margins
  • strong leadership
  • motivated team
  • productive work environment
  • embracing technology
  • competitive advantage
  • fast-changing market
  • effective marketing strategies
  • customer service excellence
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