Some people say that the main aim of advertising is to improve sales of products that people do not really need. To what extent do you agree or disagree?

The role of advertising has become a subject of debate in contemporary society, as many individuals perceive themselves as being compelled or misled into making unnecessary purchases following exposure to seemingly irrelevant
advertisement
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advertisements
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.
However
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, I do not entirely concur with
this
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perspective for several reasons.
Firstly
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, in a well-thought-out marketing plan, advertising is designed to reach specific target audiences. It is difficult to claim that a commercial is irrelevant to everyone, as
customers
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have diverse needs and preferences. An old saying that captures
this
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idea is, ‘
one
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One
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person’s trash is another person’s treasure.’ Thanks to the variety of media available,
advertisements
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can always be relevant and beneficial to some extent.
For example
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, a commercial for medical equipment may not resonate with a healthy family, yet it could provide crucial information to an individual suffering from chronic illness seeking relief.
Furthermore
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, the goal of advertising is to capture the attention of potential
customers
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,
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apply
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and help
customers
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discover new value for a product or service that they
previously
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were previously
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unaware of. By repeating the advertisement,
customers
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can establish a foundation for future purchases.
For example
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, automotive
advertisements
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frequently provide updated features and promotions to keep potential buyers informed. It is unrealistic to expect consumers to make an immediate vehicle purchase from a single advertisement; rather, the information conveyed will prove invaluable when the need for a new car arises.
Nevertheless
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, I acknowledge the discomfort many individuals experience when confronted with repetitive and seemingly irrelevant
advertisements
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.
Such
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ads can indeed be perceived as time-consuming and, in some cases, may influence susceptible individuals adversely.
Nonetheless
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, with appropriate oversight and regulation, advertising remains one of the most effective means of promoting products and services in the marketplace. In conclusion,
while
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there are valid concerns regarding the potential for
advertisements
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to encourage unnecessary purchases, I maintain that the benefits of advertising significantly outweigh the drawbacks. It serves as a fundamental tool for informing consumers and facilitating their purchasing decisions.

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task achievement
Expand on your main points with more examples or explanations to strengthen your arguments.
coherence and cohesion
Ensure all your ideas are clearly linked and flow smoothly from one to the next.
coherence and cohesion
Your introduction clearly presents your argument, setting the stage for your discussion.
task achievement
You have used relevant examples to support your views, which enhances your argument.
Topic Vocabulary:
  • advertising
  • consumer behavior
  • perceived need
  • luxury goods
  • brand loyalty
  • psychological tactics
  • emotional appeal
  • social status
  • purchasing behavior
  • essential products
  • marketed
  • information dissemination
  • misleading
  • want vs need
  • consumer awareness
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