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Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this?Do you think this is a positive or negative development?

Ideal ages for advertisers have passed away. Nowadays, it is increasingly common for people to feel manipulated by advertisements. This is partly due to the development of independent reasoning and partly results from an
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Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development?

Currently, there are some studies finding that advertisement is less likely to impact some people than before. Several factors may relate to this phenomenon which I believe is a positive development.
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