Research indicates that nowadays some consumers are much less Influenced by advertising than in the past. -what do you think are the reasons for this? -do you think this is a positive or negative developement?

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It is true that advertising is no longer as influential as it once was. In my view,
this
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change can be attributed to the rise of digital information and consumer awareness, and it is undoubtedly a positive development. One key reason for the decline in advertising’s influence is the widespread availability of product information on the
internet
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Internet
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.
Consumers
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today can easily access detailed reviews, comparison websites, and feedback from other users on platforms
such
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as YouTube, Instagram, and Amazon.
This
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transparency allows them to make well-informed purchasing decisions, reducing the need to rely solely on advertisements.
Furthermore
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, digital literacy has significantly improved, making people more capable of identifying manipulative marketing tactics.
Moreover
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,
consumers
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have become more
skeptical
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sceptical
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due to
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the rise of influencer marketing, which often promotes products with biased or misleading claims. Over time, many individuals have learned to question the authenticity of sponsored content and look
instead
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for genuine, unbiased feedback. I believe
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shift is beneficial for both
consumers
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and the economy. Companies can no longer rely on deceptive marketing to sell substandard products;
instead
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, they are under pressure to innovate and maintain high standards to remain competitive.
Additionally
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, small startups offering unique or high-quality services now have a fair chance to thrive, as
consumers
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prioritize value and trust over brand recognition.
This
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creates a healthier marketplace driven by merit rather than manipulation. In conclusion, the decreasing power of traditional advertising reflects a more informed and discerning public.
This
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trend promotes ethical marketing, fosters healthy competition, and ultimately empowers
consumers
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to make smarter choices.

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Task Response
Your introduction clearly outlines your position and the main points you plan to discuss, effectively setting the stage for your argument. However, consider briefly mentioning the negative aspects of advertising as a counterargument to enhance depth.
Coherence and Cohesion
You provide a logical flow of ideas throughout the essay, and each paragraph presents a clear main point. To enhance cohesion, consider using linking phrases to better connect your ideas, especially in transitions between paragraphs.
Task Response
Your examples are relevant and support your argument well. Adding a specific example of an influencer marketing campaign that backfired could strengthen your point on consumer skepticism.
Task Response
You have a strong thesis statement in your introduction, and your argument is well-developed with relevant points and examples.
Coherence and Cohesion
The essay demonstrates a clear logical structure, with each paragraph focusing on a specific aspect of your argument, helping the reader follow your thoughts easily.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • influence
  • consumers
  • advertising
  • skepticism
  • authenticity
  • marketing strategies
  • personalized marketing
  • social media
  • influencer marketing
  • ad-blocking technology
  • consumer behavior
  • purchasing decisions
  • deceptive practices
  • internet research
  • market trends
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