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Writing Samples /
Band 7.5

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

#companies #sponsor #sports #people
Although
 sports sponsorship is thought by some to be a useful way for some companies to showcase their products, other people believe that there are
also
 drawbacks being involved in
this
. In my opinion, I consider that sponsoring sports events by some companies will greatly benefit these companies to advertise their products and equipment. On the one hand, some people think that companies which sponsor sports events often do a better job in increasing their product sales and I agree.
Firstly
, sports sponsorship provides increased media exposure for a
company
 and its brands. To put it another way, when companies link their names to successful players,
this
 will help them to be recognized in the sports market and,
consequently
, raising their sales. Take NIKE corporation as an example, Nike’s online sales jumped 31 percent after the
company
 unveiled its sponsorship of the famous football player Lionel Messi.
Furthermore
, many people think positively
of
Suggestion
about
 companies that donate products and equipment because they will make players apply themselves
on
Suggestion
to
 their sports
instead
 of being distracted by financial worries.
On the other hand
, it is often believed that when companies link their names to some players,
this
 could bring about more negative results for that
company
.
In other words
, the
company
’s reputation is too tightly linked to a player’s reputation.
For instance
, a player who does drugs or misbehaves will have negative consequences for a
company
 and vice versa.
This
 will affect product sales and will lead to financial failures. Another reason why these companies are dangerous because some of them have hidden purposes that lie behind these advertisements. They use these events to advertise products harmful to health. To cite an example, tobacco companies, among others, should not be allowed to sponsor events as it will use these events to promote their products which, eventually, give rise to tremendous health issues. In conclusion, many people may vary in their opinion, I think that if companies want to increase both of their product sales and their media exposure, they should link their names to successful players.
Submitted by hworld300 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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