Marketing and promotion is the key to a successful business. To what extent do you agree?

Some people claim that marketing and

promotion

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plays a crucial role in improving the productivity of a company. I agree with

this

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view.

However

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, I

also

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believe that other factors

such

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as the

quality

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of the

product

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and the competence of the staff are equally important.

To begin

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with, marketing and

promotion

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helps

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help

ordinary people to become aware of the products offered by a company. Clever marketing tempts many people to buy products.

As a result

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, the

business

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grows gradually. Without enough marketing and

promotion

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it is difficult for the enterprises

to go

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go

into people’s minds and succeed. A good illustration of

this

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is the growing number of adverts we see every day on television and on the internet.

This

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clearly shows that it is important to give adequate importance to marketing and

promotion

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.

However

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, other criteria

such

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as the

quality

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of a

product

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or service

also

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influence the success of a

business

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. If the

quality

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is

cheap no

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cheap, no

one will purchase the

product

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even with loads of advertisements or promotions. It can have negative effects on the reputation of the company.

Furthermore

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, skilled and innovative employees are necessary to attain success for any organisation. A

product

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will not exist in the market for very long without adequate innovations.

Therefore

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,

participation

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the participation

of hardworking and talented staff

also

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contributes to the growth of a

business

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. To conclude,

although

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it is true that marketing and

promotion

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aids the development of a

business

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, other factors

such

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as the

quality

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of the

product

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and the skills of the employees are important too