Marketing and promotion is the key to a successful business. To what extent do you agree?

Some people claim that marketing and

promotion

plays a crucial role in improving the productivity of a company. I agree with

this

view.

However

, I

also

believe that other factors

such

as the

quality

of the

product

and the competence of the staff are equally important.

To begin

with, marketing and

promotion

helps

Suggestion

help

ordinary people to become aware of the products offered by a company. Clever marketing tempts many people to buy products.

As a result

, the

business

grows gradually. Without enough marketing and

promotion

it is difficult for the enterprises

to go

Suggestion

go

into people’s minds and succeed. A good illustration of

this

is the growing number of adverts we see every day on television and on the internet.

This

clearly shows that it is important to give adequate importance to marketing and

promotion

.

However

, other criteria

such

as the

quality

of a

product

or service

also

influence the success of a

business

. If the

quality

is

cheap no

Accept comma addition

cheap, no

one will purchase the

product

even with loads of advertisements or promotions. It can have negative effects on the reputation of the company.

Furthermore

, skilled and innovative employees are necessary to attain success for any organisation. A

product

will not exist in the market for very long without adequate innovations.

Therefore

,

participation

Suggestion

the participation

of hardworking and talented staff

also

contributes to the growth of a

business

. To conclude,

although

it is true that marketing and

promotion

aids the development of a

business

, other factors

such

as the

quality

of the

product

and the skills of the employees are important too