Many famous sports players advertise sports products. Do the advantages of this outweigh the disadvantages?

In the present age, a number of well-known players are doing different types of product advertisements. In
this
essay, we will throw some light on the advantages and disadvantages of
this
trend. Let’s begin by looking into the merits of endorsements by sports persons.
Firstly
, players can promote certain products in a better way because they themselves use some of these items in their line of work. Sachin Tendulkar,
for example
, does the advertisement of an energy drink, which he consumes while playing the game. Because of
this
reason, his endorsement of the product sounds genuine.
Secondly
, players can make money by doing various types of advertisements. In general, advertisement companies give approximately 200 thousand rupees to the players who work for them.
This
is a great opportunity for them to convert their popularity and brand value into money.
On the other hand
, there are some downsides to these celebrity endorsements. Primarily,
this
could take away the players’ focus of the game. To elucidate,
last
year, Virat Kohli, a renowned Indian cricketer, was not able to perform as expected in the Asian Cup. Some people assert that
this
happened because he was featured in myriads of advertisements at that time, which took his concentration away from the match.
Furthermore
, athletes could become money-minded if they do a lot of advertisement campaigns. The result of
this
could be devastating for the players and ruin their game play. What’s more, sometimes players endorse poor quality products just because they are offered truckloads of money. In my opinion,
this
is a misuse of the trust their admirers have placed in them. In conclusion, there is no doubt that popular players are advertising several products and
this
phenomenon has some obvious drawbacks and benefits which are given in the above paragraphs. All in all, it is up to the players to decide whether or not they should do these types of advertisements.
Submitted by vaghasianiral on

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Topic Vocabulary:
  • endorsement
  • influence
  • credibility
  • reputation
  • globalize
  • brand image
  • penetrate markets
  • role model
  • participation
  • high costs
  • premium pricing
  • overshadow
  • product features
  • consumer trust
  • reputation risk
  • scandal
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