More and more people want to buy clothes, cars and other items from famous brands. What are the reasons? Do you think it is a positive or negative development?

Nowadays, purchasing items

such

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as cars or clothes from famous brands is becoming increasingly popular among a large number of people. The reasons behind

this

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trend will be outlined in the following essay and, in my opinion, it could bring both positive and negative consequences in equal measure.

To begin

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with, the tendency of using large brand

products mostly

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products, mostly

stems from people’s beliefs on personal possessions reflecting wealth, social status, and appearance. More specifically, many people associate clothes and accessories from popular brand names

such

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as Nike or Adidas with high quality and fashionable designs.

Therefore

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, these items are more suitable for enhancing people’s appearance than the products from smaller brands.

In addition

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, some types of goods like cars from luxurious brands are usually sold at exorbitant prices because of their expensive materials or unique features.

Hence

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, these items are often considered as a tool for the rich to show off their social status or their wealth.

On the other hand

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, more people purchasing goods from famous brands can bring both merits and drawbacks to the business world. Countries where famous brands are based are more likely to have a strong and healthy economy.

For instance

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, the US – the home country of many large brands,

such

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as Apple and Microsoft, has been the strongest economic superpower since the late 20th

century partly

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century, partly

since the products of these enterprises are

favored

preferred above all others and treated with partiality

favoured

not only in domestic but

also

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in foreign markets.

However

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, the rise of dominant brand names can be a factor leading to monopoly as large companies will attempt to dominate and

finally

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wipe out smaller rivals to maintain their positions. In conclusion, the tendency of consuming goods from famous brands largely comes from people’s perception of personal belongings showing their wealth, social status and appearance.

This

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trend can bring both positive and harmful effects to the business market and,

therefore

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, should be well-considered by the government to prevent

largescale

Suggestion

large scale

monopoly.