Many people believe that media coverage of celebrities is having a negative effect on children. To what extend do you agree?

It is often observed that athletes nowadays is becoming famous not only in the battlefield, but
also
on commercials. As we can see,
sport
players are now often being a representative of
one
brand
because of the consumer behaviour that tend to trust
brand
Suggestion
the brand
more when it is influenced by similar faces.
This
essay will discuss about the advantage and disadvantage of athletes becoming the ambassador of a
brand
.
To begin
with, I agree that being a model in
one
advertisement could bring more benefit than only focusing themselves in
one
job, that are
sport
players. Talking about the money, being a representative face in
one
advertisement surely brings a big value of cash for the athletes. Not only bring advantages for the athletes, for the company,
brand
usually picks
one
ambassador, which really align with the product usage and the
brand
communication.
For example
, we can see Christiano Ronaldo appeared on NIKE commercial video. A storyline in the video represented NIKE shoes as a suitable product for soccer players. Christiano Ronaldo did the endorsement of the product looks genuine. It succeeds increasing sales and NIKE
brand
awareness.
In contrast
, the over-commercialization of the athletes could bring distraction for them in the game play.
In other words
, they might feel devastate with their side-jobs as a model and being unfocused with any important match they have to put their best effort on.
This
commercialism could bring a "boomerang" for the club. The conclusion is, the advertisement of
sport
players is good for the
sport
industry, both for the athletes, the
brand
, and
also
the club, but may be dangerous for the athletes in becoming tired and lose excitement for the game. To minimize its disadvantage, the coach can look after the players and make sure they have good stamina before every match.
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    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • Celebrity culture
  • Glamorization
  • Unrealistic expectations
  • Self-esteem
  • Scandals
  • Role models
  • Moral development
  • Mental health
  • Influence
  • Exposure
  • Social media platforms
  • Charity work
  • Inappropriate behavior
  • Perfection image
  • Negative impact
  • Inspire children
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