International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both views and then give your opinion.

International Marketing is gaining widespread popularity as more and more multinational companies enter untapped foreign markets. While it might have its own benefits, many would consider it an act of invasion by the
corporates
. Despite the advent of
such
products
insighting
curiosity amongst the scientific community of the consumer
country
, its effect on
indigeneous
originating where it is found
indigenous
endogenous
industries is far more devastating and in my opinion must be considered as an intrusion into the economy. The supply of foreign products through its marketing in different markets has some positive implications towards the community. As every
products'
Suggestion
product
development or innovation in based on the shortcomings of its already existing counterpart, it adds value to it, and when
such
products make their way into foreign markets they are easily accepted by the consumers.
This
also
pushes the consumer
country
's innovators to develop it
further
to well meet their own needs
thus
spreading knowledge, culture etc.
For instance
, after the launch of the
first
LED bulb in the Indian
market
by AP Lightings Ltd, many Indian entrepreneurs sprung up with more efficient options of the bulb, well suited for Indian use.
However
, the impact of
such
intrusion cannot be neglected. As these goods and services make their way into the
country
's
market
, they severely affect the indigenous industries.
This
is mainly because the outsider's products are often
advertised having
Suggestion
advertised as having
unique features along with it
being
Suggestion
is
is being
inexpensive and more reliable than the
inhouse
done within a business rather than contracted out
in-house
developed alternative.
For example
, after the introduction of the synthetic cloth into the Indian
market
, particularly nylon which had a peculiar shine, greatly impacted the Indian Khadi textile mills, plunging their
market
share down from 60% to a mere 10% in just three years. In conclusion, international marketing has its own benefits
such
as encouraging the scientific temperament of the
consumer
Suggestion
consumed
country
whereas it
possess
introduce
poses
a grave danger for the home grown industries as their sales and revenue plummets. In my opinion, the foreign products have great potential to disrupt the in-house manufacturing units and must be considered as an invasion and an intrusion into the nation.
Submitted by mandar.pawaskar27 on

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