International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both views and then give your opinion.

International Marketing is gaining widespread popularity as more and more multinational companies enter untapped foreign markets. While it might have its own benefits, many would consider it an act of invasion by the

corporates

. Despite the advent of

such

products

insighting

curiosity amongst the scientific community of the consumer

country

, its effect on

indigeneous

originating where it is found

indigenous

endogenous

industries is far more devastating and in my opinion must be considered as an intrusion into the economy. The supply of foreign products through its marketing in different markets has some positive implications towards the community. As every

products'

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product

development or innovation in based on the shortcomings of its already existing counterpart, it adds value to it, and when

such

products make their way into foreign markets they are easily accepted by the consumers.

This

also

pushes the consumer

country

's innovators to develop it

further

to well meet their own needs

thus

spreading knowledge, culture etc.

For instance

, after the launch of the

first

LED bulb in the Indian

market

by AP Lightings Ltd, many Indian entrepreneurs sprung up with more efficient options of the bulb, well suited for Indian use.

However

, the impact of

such

intrusion cannot be neglected. As these goods and services make their way into the

country

's

market

, they severely affect the indigenous industries.

This

is mainly because the outsider's products are often

advertised having

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advertised as having

unique features along with it

being

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is

is being

inexpensive and more reliable than the

inhouse

done within a business rather than contracted out

in-house

developed alternative.

For example

, after the introduction of the synthetic cloth into the Indian

market

, particularly nylon which had a peculiar shine, greatly impacted the Indian Khadi textile mills, plunging their

market

share down from 60% to a mere 10% in just three years. In conclusion, international marketing has its own benefits

such

as encouraging the scientific temperament of the

consumer

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consumed

country

whereas it

possess

introduce

poses

a grave danger for the home grown industries as their sales and revenue plummets. In my opinion, the foreign products have great potential to disrupt the in-house manufacturing units and must be considered as an invasion and an intrusion into the nation.