Today, it is common to see famous sports people advertising sports products. Do the advantages of this trend outweigh the disadvantages?

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Nowadays, It is a common sight to see plenty of sports companies using well known Sports professionals as brand ambassadors for introducing their products into the market and

such

marketing strategies have both positive and negative effects on the customers. The essay will focus on the both aspects of the issue.

First

and foremost, the advantages of

such

a marketing plan are that customers could easily identify great quality products rather than poorly manufactured one. Due to the tight competition in the field of sports business various sports goods are made available to the people, but there is an issue of finding out which products are fake and which are of good grade. Since sports persons have

first

hand experience in using

such

products for own personal use they are in one way experts in identifying authentic and reliable products.

Thus

, by purchasing items promoted by athletes standard of

such

material can be confirmed.

For example

, Virat Kohli a renowned Indian cricket member, appeared in the advertisement of boost energy drink where he endorsed the product to the consumers while appearing to preparing for a cricket match.

On the other hand

, some advertisement by sports personalities can be misleading. Sometimes celebrities promote poor condition products just because they are offered huge amounts of money as part of their contract with the respective companies. Spreading wrong information among the buyers can lead to serious health problems.

For instance

, a study was conducted to assess the nutritional value of energy drinks promote by various companies and the results showed that Peyton Manning (professional American footballer) and LeBron James, (professional basketball member) had the most number of endorsements for energy dense and nutrient poor products. In conclusion, several companies rely on celebrity endorsements of their products to market their products to a wide range of customers and

this

promotion method has benefits and drawbacks.

Nevertheless

, it's the consumer's responsibility to consciously chose products of high standards rather than blindly trust your favourite sports celebrities.

Submitted by Reshma Joseph on Fri Jun 19 2020

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8
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.5

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

331 words

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Today, it is common to see famous sports people advertising sports products. Do the advantages of this trend outweigh the disadvantages?

In recent years, many small local shops have closed because customers travel to large shopping centers or malls to do their shopping. Is this a positive or a negative development?

Some experts believe that learning a foreign language should start at primary school rather than secondary school. Do you think advantages outweigh disadvantages?

Some people believe that it is good to share as much information as possible in scientific research, business, and the academic world. Others believe that some information is too important or too valuable to be shared freely. Discuss both of these views and give your own opinion.

You are taking a course at a local collage. the deadline for your project was last week but you have not finished it. write a letter to your lecturer. introduce yourself explain why you have not handed in the project yet request more time to do it.