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Writing Samples
Band 6

Marketing and promotion is the key to a successful business. To what extent do you agree?

#promotion #business
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Some people claim that marketing and promotion plays a vital role in improving the development of a
company
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.
Although
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 I agree with
this
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 view, I
also
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 believe that other factors are equally important. On the one hand, marketing and promotion plays a crucial function to help people to become aware of the products offered by a
company
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. In fact, clever marketing tempts many people to buy products no matter how
quality
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 they are. The
business
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,
therefore
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, grows gradually.
For example
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, in Vietnam, Vinamilk
company
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 often implements a strong marketing strategy on television and social networks.
As a result
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, the
company
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's products are widely known and used by residents and the
company
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 is more and more growing.
On the other hand
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, other criteria
such
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 as the
quality
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 of a product or service
also
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 influence the success of a
business
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.
To begin
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 with, the better the product
quality
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, the more consumers prefer to use. It can have positive effects on the reputation of the enterprise.
In addition
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, skilled employees are necessary to attain success for any organisations. Even to have a good marketing strategy which helps to increase profits,
also
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 requires the talent of the staff.
Thus
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, participation of talented staffs
also
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 contributes to the growth of
business
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. In conclusion, it is true that marketing and promotion aid the development of a
business
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, other factors
such
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 as the
quality
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 of the product and the skills of the employees are important too.
Submitted by phương nam nguyễn on

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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