Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

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Sports always attracts large audience around the globe. Many local and international companies are offering sponsorship of sports and are using it as a medium to advertise their products. While, these sponsorships unlock the true potential of any sportsman and
also
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increases the sales of a product through sports advertisements, there are disadvantages too. One evident advantage is that these companies provide free equipment’s to the players, which
otherwise
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would have been impossible to buy.
This
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allows players to completely focus on sports and forget any financial burden. Ultimately,
this
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would bring the best out of the individuals in sports. There are many examples
such
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as Messi in football, Jordon in Basketball who have hugely benefited by these sponsorships.
Additionally
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, advertisements through successful players will enable greater exposure of the company products and its brands to the public.
Consequently
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, the revenue of the company is increased.
On the other hand
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, advertisements from companies selling harmful products
such
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as tobacco and cannabis through sports players, would attract youngsters to try these products, which would be injurious to their health.
This
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situation can be avoided by banning advertisements from
such
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companies.
Besides
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, advertisements through unsuccessful players, would negatively affect the product sales.
In other words
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, the growth of the company is directly linked to the success of the players. To conclude, advertisements are the best form to market and sell a product. Companies should sponsor sports teams and/ or events as it helps both sports individuals and sponsoring companies.
However
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, the companies that sell harmful products to health must be banned from sponsoring sports events.
Submitted by Revanth on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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