Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?
Advertisements play an imperative role in the popularity and marketing of most of the businesses. Business owners believe that
such
marketing strategies alter the consumers' mindset and make more sales. In my opinion, not only it let the companies boost their selling, but also
help the buyers to compare the products and pre-search before any final purchase which this
essay will decipher further
.
To begin
with, one of the major aspects is using the real-life problems and scenarios in the advertisement to make them more relevant and emotive to people because it helps them to relate and feel connected with their lives. In other words
, commercials
of Stayfree sanitary pads are widely seen on every channel and most of the times, it includes the teenager girls who are having problems going school and doing household chores during period days. As a result
of which, Stayfree is among the top brands of female products. Secondly
, as the public consider the celebrities and sports players their role models and idols, including them in the commercials
would also
boost the selling of products.
Furthermore
, advertisements not only support the businesses in growth but also
does wonders to create awareness among the society especially when it comes to consumer rights and diseases. Having said that, In India, national television broadcasts informative commercials
about diseases such
as HIV, AIDS, polio and so forth to make the nation aware of its symptoms and where to diagnose them. In this
way, advertisements not only could help the government but also
the health officials to convey their message in case of natural calamities and a situation like a pandemic.
To conclude, commercials
act as a boon for the companies' sales and could be made more effective and emotive by incorporating personal scenarios and including renowned personalities. In addition
, society gets benefitted by informative ads about human rights and diseases.Submitted by muskanjot1999 on
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