Advertising has become important tool for business and society. What are the advantages and disadvantages of this development?
Advertising is directed to a large number of people and not to one individual. Advertising is communication about
products
or ideas. In this
essay, I will discuss both the advantages and disadvantages and explain why I feel that it has more benefits.
To begin
with, the main object of the manufacturer in advertising their products
is to promote the sale of their products
. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also
to expand the markets both by attracting more people to their products
and also
by suggesting new uses for them. For example
, Apple company promotes their products
through commercials and print ads, focusing on how its products
are different from competitors and engaged the target audience to buy their new products
. Advertising is a helping hand to selling.
On the flip side, a major drawback of advertising is a misrepresentation of facts regarding products
and services. Advertisers usually misrepresent the unreal benefits of a product and make tall claims to excite people to indulge in actions leading to their advantage, but opposed to consumer's self-interest. For instance
, many smartphone products
offered a long life usage of battery. However
, it depends on how much of usages on daily basis. As a result
, this
may lead to misunderstanding of the products
for a consumer.
In conclusion, I personally agree that it is very useful to promote their products
and persuade the consumer to buy them. However
, the buyer would have to pay attention before purchasing the products
because the advertising can be misrepresented.Submitted by o_unanan on
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