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Band 7.5

Advertising has become important tool for business and society. What are the advantages and disadvantages of this development?

#tool #business #society #development
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Advertising is directed to a large number of people and not to one individual. Advertising is communication about
products
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 or ideas. In
this
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 essay, I will discuss both the advantages and disadvantages and explain why I feel that it has more benefits.
To begin
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 with, the main object of the manufacturer in advertising their
products
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 is to promote the sale of their
products
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. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are
also
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 to expand the markets both by attracting more people to their
products
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 and
also
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 by suggesting new uses for them.
For example
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, Apple company promotes their
products
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 through commercials and print ads, focusing on how its
products
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 are different from competitors and engaged the target audience to buy their new
products
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. Advertising is a helping hand to selling. On the flip side, a major drawback of advertising is a misrepresentation of facts regarding
products
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 and services. Advertisers usually misrepresent the unreal benefits of a product and make tall claims to excite people to indulge in actions leading to their advantage, but opposed to consumer's self-interest.
For instance
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, many smartphone
products
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 offered a long life usage of battery.
However
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, it depends on how much of usages on daily basis.
As a result
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,
this
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 may lead to misunderstanding of the
products
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 for a consumer. In conclusion, I personally agree that it is very useful to promote their
products
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 and persuade the consumer to buy them.
However
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, the buyer would have to pay attention before purchasing the
products
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 because the advertising can be misrepresented.
Submitted by o_unanan on

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