Advertising has become important tool for business and society. What are the advantages and disadvantages of this development?

Advertising is directed to a large number of people and not to one individual. Advertising is communication about

products

or ideas. In

this

essay, I will discuss both the advantages and disadvantages and explain why I feel that it has more benefits.

To begin

with, the main object of the manufacturer in advertising their

products

is to promote the sale of their

products

. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are

also

to expand the markets both by attracting more people to their

products

and

also

by suggesting new uses for them.

For example

, Apple company promotes their

products

through commercials and print ads, focusing on how its

products

are different from competitors and engaged the target audience to buy their new

products

. Advertising is a helping hand to selling. On the flip side, a major drawback of advertising is a misrepresentation of facts regarding

products

and services. Advertisers usually misrepresent the unreal benefits of a product and make tall claims to excite people to indulge in actions leading to their advantage, but opposed to consumer's self-interest.

For instance

, many smartphone

products

offered a long life usage of battery.

However

, it depends on how much of usages on daily basis.

As a result

,

this

may lead to misunderstanding of the

products

for a consumer. In conclusion, I personally agree that it is very useful to promote their

products

and persuade the consumer to buy them.

However

, the buyer would have to pay attention before purchasing the

products

because the advertising can be misrepresented.