Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays when we turn on the TV, we can easily see piles of eye-catching advertisements about different services and

products

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. Many companies invited celebrities to be their

products

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representatives.

Consumers

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opt for those

products

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owing to the idols they love but not the necessity of those goods.

Nevertheless

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, measures

such

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as a fair rating mechanism can be introduced to solve the problem. In my opinion, I think

consumers

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are influenced heavily by advertisements.

Firstly

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, it is understandable that companies adopt some promotion tactics so as to gain market shares. Some marketing strategies,

for example

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, sending invitations to famous stars to help them sell the

items

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that will enter the market. Obviously, because of the positive image of celebrities,

consumers

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are easily attracted by the appearance of stars

instead

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of the nature of the

items

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. Worse still, they obviously neglected the urgency and necessity of those

items

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.

Consequently

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, they will buy lots of useless things in the long team. Despite the adverse effect that the advertisement brings along to us, a fair rating mechanism can be an effective way to tackle the bad situation. Companies can put their

products

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, no matter services or

items

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, into the rating

system

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. The

system

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will automatically rate those

products

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in various categories

such

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as price, durability and warranty among the database.

Thus

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,

consumers

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can compare the quality of tones of

items

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before they make any decision. In conclusion,

consumers

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usually decide to buy things because of the idolatry of famous stars. They forget the main feature of purchasing goods. In order to change their bad habits, people can use a fair rating

system

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to have a better selection experience. In my opinion,

although

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consumers

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are affected seriously by advertisements, they will be protected by the rating

system

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in shopping.