Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays when we turn on the TV, we can easily see piles of eye-catching advertisements about different services and
products
. Many companies invited celebrities to be their
products
representatives.
Consumers
opt for those
products
owing to the idols they love but not the necessity of those goods.
Nevertheless
, measures
such
as a fair rating mechanism can be introduced to solve the problem. In my opinion, I think
consumers
are influenced heavily by advertisements.
Firstly
, it is understandable that companies adopt some promotion tactics so as to gain market shares. Some marketing strategies,
for example
, sending invitations to famous stars to help them sell the
items
that will enter the market. Obviously, because of the positive image of celebrities,
consumers
are easily attracted by the appearance of stars
instead
of the nature of the
items
. Worse still, they obviously neglected the urgency and necessity of those
items
.
Consequently
, they will buy lots of useless things in the long team. Despite the adverse effect that the advertisement brings along to us, a fair rating mechanism can be an effective way to tackle the bad situation. Companies can put their
products
, no matter services or
items
, into the rating
system
. The
system
will automatically rate those
products
in various categories
such
as price, durability and warranty among the database.
Thus
,
consumers
can compare the quality of tones of
items
before they make any decision. In conclusion,
consumers
usually decide to buy things because of the idolatry of famous stars. They forget the main feature of purchasing goods. In order to change their bad habits, people can use a fair rating
system
to have a better selection experience. In my opinion,
although
consumers
are affected seriously by advertisements, they will be protected by the rating
system
in shopping.
Submitted by tommy.choy507 on

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