Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays when we turn on the TV, we can easily see piles of eye-catching advertisements about different services and

products

. Many companies invited celebrities to be their

products

representatives.

Consumers

opt for those

products

owing to the idols they love but not the necessity of those goods.

Nevertheless

, measures

such

as a fair rating mechanism can be introduced to solve the problem. In my opinion, I think

consumers

are influenced heavily by advertisements.

Firstly

, it is understandable that companies adopt some promotion tactics so as to gain market shares. Some marketing strategies,

for example

, sending invitations to famous stars to help them sell the

items

that will enter the market. Obviously, because of the positive image of celebrities,

consumers

are easily attracted by the appearance of stars

instead

of the nature of the

items

. Worse still, they obviously neglected the urgency and necessity of those

items

.

Consequently

, they will buy lots of useless things in the long team. Despite the adverse effect that the advertisement brings along to us, a fair rating mechanism can be an effective way to tackle the bad situation. Companies can put their

products

, no matter services or

items

, into the rating

system

. The

system

will automatically rate those

products

in various categories

such

as price, durability and warranty among the database.

Thus

,

consumers

can compare the quality of tones of

items

before they make any decision. In conclusion,

consumers

usually decide to buy things because of the idolatry of famous stars. They forget the main feature of purchasing goods. In order to change their bad habits, people can use a fair rating

system

to have a better selection experience. In my opinion,

although

consumers

are affected seriously by advertisements, they will be protected by the rating

system

in shopping.