Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

These days almost all companies use different types of advertisements to encourage individuals to buy their
products
and services. It is said that many
people
purchase
products
only due to the advertisement without considering their true needs. I completely agree with
this
opinion as advertisements are more aggressive these days, and companies use celebrities to have more influence on youngsters.
Firstly
, promoters advertise more aggressively these days. They produce glamorous
commercials
to advertise their so-called high-quality
products
. In
this
way,
people
become more encouraged to
purchase
the advertised
products
without enough consideration of their feasible function.
However
, these
products
are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long in both television and radio
commercials
that seem to be very helpful and timesaving which is not according to friends of mine who purchased it.
Additionally
, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,
therefore
they are easily influenced by these types of ads campaigns.
For example
, the Gillette Company advertised one of its shaving
products
featuring Ronaldo, a well-known football player, to have more influence on young boys. According to the company,
this
campaign was a real success among their target audience.
On the other hand
, customers’ buying habit is undeniable. They
purchase
products
according to their disposable income and information they gather from the internet and other reliable resources.
For instance
, when
people
want to buy a smartphone they usually compare different features, check customers’ comments and read experts’ reviews to make a wise decision.
As a result
, no one can judge whether
people
buy according to the
commercials
or real needs. In conclusion, I agree that many
people
from young to adults become influenced by the
commercials
and
purchase
different
products
even if they do not need those.
Submitted by katayonsaeb on

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