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Writing Samples
Band 6.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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These days almost all companies use different types of advertisements to encourage individuals to buy their
products
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 and services. It is said that many
people
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purchase
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products
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 only due to the advertisement without considering their true needs. I completely agree with
this
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 opinion as advertisements are more aggressive these days, and companies use celebrities to have more influence on youngsters.
Firstly
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, promoters advertise more aggressively these days. They produce glamorous
commercials
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 to advertise their so-called high-quality
products
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. In
this
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 way,
people
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 become more encouraged to
purchase
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 the advertised
products
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 without enough consideration of their feasible function.
However
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, these
products
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 are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long in both television and radio
commercials
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 that seem to be very helpful and timesaving which is not according to friends of mine who purchased it.
Additionally
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, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,
therefore
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 they are easily influenced by these types of ads campaigns.
For example
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, the Gillette Company advertised one of its shaving
products
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 featuring Ronaldo, a well-known football player, to have more influence on young boys. According to the company,
this
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 campaign was a real success among their target audience.
On the other hand
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, customers’ buying habit is undeniable. They
purchase
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products
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 according to their disposable income and information they gather from the internet and other reliable resources.
For instance
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, when
people
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 want to buy a smartphone they usually compare different features, check customers’ comments and read experts’ reviews to make a wise decision.
As a result
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, no one can judge whether
people
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 buy according to the
commercials
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 or real needs. In conclusion, I agree that many
people
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 from young to adults become influenced by the
commercials
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 and
purchase
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 different
products
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 even if they do not need those.
Submitted by katayonsaeb on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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