Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society

These days almost all companies use different types of advertisements to encourage individuals to buy their

products

and services. It is said that many

people

purchase

products

only due to the advertisement without considering their true needs. I completely agree with

this

opinion as advertisements are more aggressive these days, and companies use celebrities to have more influence on youngsters.

Firstly

, promoters advertise more aggressively these days. They produce glamorous

commercials

to advertise their so-called high-quality

products

. In

this

way,

people

become more encouraged to

purchase

the advertised

products

without enough consideration of their feasible function.

However

, these

products

are usually not practical and spending on those are just wasting money. Recently, in my country, a food processor has been advertised all day long in both television and radio

commercials

that seem to be very helpful and timesaving which is not according to friends of mine who purchased it.

Additionally

, many companies target young generations by using celebrities in their advertisements. Most youngsters have fragile minds and they consider their favourite actor or artist as their role models,

therefore

they are easily influenced by these types of ads campaigns.

For example

, the Gillette Company advertised one of its shaving

products

featuring Ronaldo, a well-known football player, to have more influence on young boys. According to the company,

this

campaign was a real success among their target audience.

On the other hand

, customers’ buying habit is undeniable. They

purchase

products

according to their disposable income and information they gather from the internet and other reliable resources.

For instance

, when

people

want to buy a smartphone they usually compare different features, check customers’ comments and read experts’ reviews to make a wise decision.

As a result

, no one can judge whether

people

buy according to the

commercials

or real needs. In conclusion, I agree that many

people

from young to adults become influenced by the

commercials

and

purchase

different

products

even if they do not need those.

Submitted by katayonsaeb on Wed Aug 04 2021

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Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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9Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

5 paragraphs

325 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Support ideas with relevant, specific examples

Essentional vocabulary list for IELTS Writing 7+

In most successful organizations, some people believe that communications between managers and workers is important, other people said that other factors are more important. What is your opinion?

In the future all cars, buses and trucks will be dirverless. The only people travelling inside these vehicles will be passengers. Do you think the adventages of driverless vehicles outweigh the disadvantages?

Some people believe that studying at university or college is the best road to a success career, while others believe that it is better to get a job straight after school. Discuss both views and give your opinion.

Some people believe that dangerous sports should be banned to what extent you agree or disagree

When facing a difficult challenge or topic in school, students may respond in a variety of ways. Do you think that persistence is always the best way to deal with academic difficulties? Why or why not?