Many famous players advertise sports products. Do the advantages of this outweigh disadvantages?

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Nowadays, there is a great revolution in the field of marketing. More and more renowned sportsperson are endorsing different athletic products, definitely,

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strategy has myriad advantages compared to disadvantages. In

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essay, I will be illustrating some of the benefits in the upcoming paragraphs. On the one hand, the positives of

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idea are more than the negative side. Primarily, well-known players have a huge fan following which can have a significant impact on sales which is less possible when the product is advertised by a non-celebrity.

Secondly

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, some noted athletics do worry about their reputation and are hesitant to advertise fake or low-quality products.

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, if the goods are genuine,

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can bring a healthy change in society.

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, one of the celebrity tennis players in India markets a herbal product

that is

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found to be helpful by many people and has ample good reviews.

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but not the least, the plethora of youngsters believe them as their mentors or icon and blindly follow their actions and try to imitate them as much as possible.

On the other hand

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, there are some drawbacks too.

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, some of the sportsmen can be greedy to publish their fake reviews for some brands,

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can misguide society and can even cause harm to their bodies.

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, there are some sportspersons who advertised protein shakes and many teenagers took them without a doctor's consultation.

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this

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has even caused them to lose their lives due to renal damage.

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, some of the manufacturers hike the prices of their products after getting them endorsed by a celebrity.

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, there are always two sides to a coin. To conclude with my perspective, advantages do outweigh the disadvantages. To avoid causing harm to the community, it is the duty of both the common public and celebrities to make their decisions wisely and not misuse their power. In fact, manufacturers should not bribe the stars for fake reviews.

Submitted by Leena Kapoor on Sat Aug 28 2021

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meeting the goal of 7 or more
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meeting the goal of 3 or fewer
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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

324 words

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Topic Vocabulary:

Endorsement
Influence
Brand ambassador
Consumer perception
Marketability
Publicity
Sponsorship
Testimonial
High-profile
Commercialization
Athlete's prowess
Brand loyalty
Impulse purchasing
Reputation
Scandal

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