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Band 6.5

Many players advertise sports products. Do advantages outweigh disadvantages

#players #sports #products
In the consumerists ,society it is often seen that popular athletes endorse sports
products
.
This
 certainly has benefits for the players as well as marketing companies apart from consumers.
This
 essay shall discuss
further
 points which state that advertising
products
 by celebrities have more pros than cons.
To begin
 with, promotion of sports
products
 by players has a benefit to the manufacturing firms as there will be a surge in sales when renowned sportsmen promote the items as they have many followers.In
this
 digitized world youngsters often follow their favourite celebrities and mimic them as they are attracted to their lavish and glamorous lifestyle .
Hence
,they will use the items endorsed by celebs.
For example
, Nike sale has increased since it is been advertised by world-famous footballer Cristiano Ronaldo.
Therefore
, by
such
 advertisements, players and companies are benefited.
Furthermore
, even a common man will come to know about new
products
 in the market and since they trust their favourite sportsman they will purchase their advertised things.
Nevertheless
,there are certain drawbacks if athletes are dragged into the marketing field.If they promote low-quality
products
 or give false information by falling in hands of the gimmicks of companies,their career may be at risk .
For instance
, Bangladeshi cricketer,Shakib was given a ban for six months for promoting cigarette brands on the field.
Moreover
, they may be distracted from sports and focus on marketing which can ruin their career.Henceforth, celebrities should behave responsibly while advertising and analyze the items beforehand. In conclusion, there are disadvantages of advertisement of
products
 by athletes like criticism and even professional loss if cheap
products
 are promoted .
However
, it will be beneficial as there will be publicity of the brand and extra revenue for the player apart from the introduction of various new things to the consumers.
Submitted by Leena Kapoor on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • celebrity endorsement
  • promotional campaigns
  • brand ambassador
  • consumer behavior
  • product endorsement
  • influencer marketing
  • mass appeal
  • publicity
  • sports merchandise
  • testimonial
  • brand loyalty
  • materialism
  • scandal
  • sponsorship
  • credibility
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