Many players advertise sports products. Do advantages outweigh disadvantages

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In the consumerists ,society it is often seen that popular athletes endorse sports
products
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.
This
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certainly has benefits for the players as well as marketing companies apart from consumers.
This
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essay shall discuss
further
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points which state that advertising
products
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by celebrities have more pros than cons.
To begin
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with, promotion of sports
products
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by players has a benefit to the manufacturing firms as there will be a surge in sales when renowned sportsmen promote the items as they have many followers.In
this
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digitized world youngsters often follow their favourite celebrities and mimic them as they are attracted to their lavish and glamorous lifestyle .
Hence
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,they will use the items endorsed by celebs.
For example
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, Nike sale has increased since it is been advertised by world-famous footballer Cristiano Ronaldo.
Therefore
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, by
such
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advertisements, players and companies are benefited.
Furthermore
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, even a common man will come to know about new
products
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in the market and since they trust their favourite sportsman they will purchase their advertised things.
Nevertheless
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,there are certain drawbacks if athletes are dragged into the marketing field.If they promote low-quality
products
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or give false information by falling in hands of the gimmicks of companies,their career may be at risk .
For instance
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, Bangladeshi cricketer,Shakib was given a ban for six months for promoting cigarette brands on the field.
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, they may be distracted from sports and focus on marketing which can ruin their career.Henceforth, celebrities should behave responsibly while advertising and analyze the items beforehand. In conclusion, there are disadvantages of advertisement of
products
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by athletes like criticism and even professional loss if cheap
products
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are promoted .
However
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, it will be beneficial as there will be publicity of the brand and extra revenue for the player apart from the introduction of various new things to the consumers.
Submitted by Leena Kapoor on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • celebrity endorsement
  • promotional campaigns
  • brand ambassador
  • consumer behavior
  • product endorsement
  • influencer marketing
  • mass appeal
  • publicity
  • sports merchandise
  • testimonial
  • brand loyalty
  • materialism
  • scandal
  • sponsorship
  • credibility
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