Marketing and promotion is the key to a successful business. To what extent do you agree?

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It is an irrefutable fact that efficient marketing and promotion are crucial in the
business
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world. They are beneficial for both companies and consumers. Some
people
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believe that marketing and promotion are the only main elements of a
business
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. I agree with
this
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view.
However
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, the importance of product and service
quality
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should not be ignored. The following paragraphs will highlight my opinion along with relevant examples. To commence with, advertisements make
people
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aware of the
products
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and services of a company. An efficient marketing incites consumers to purchase the
products
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.
As a result
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, purchasers benefit by making an informed choice, and businesses boost their sales. Without promotions, it is very difficult to inform
people
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about newly launched
products
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, profitable bargains, and etc.
For example
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, In Tashkent, we have got a new telecommunications company called Humans. Without the billboards around the city, only a few
people
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would know about the company.
Nonetheless
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, I believe that product
quality
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and the
business
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reputation are equally important. If
products
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or services are of poor
quality
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, consumers will not purchase them anymore.
Moreover
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, buyers will deter others from buying, by leaving negative reviews on special platforms.
As a result
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, the
business
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will slowly go bankrupt.
For instance
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, brands like Timberland and The North Face, highly value their reputation,
thus
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, their shoes and other clothing items have a high
quality
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. To conclude, I am convinced that promotions and marketing have overriding importance in
business
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success.
Nevertheless
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, in the long run, businesses should have a good reputation known for high-
quality
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products
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.
Submitted by shoira.shakirovna on

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Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
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