In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertisement is the key to promoting marketing strategy in the business world. Experts throughout the globe have debated that companies are selling their
products
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as new in some way or the other. It is due to consumerism and in my opinion, it provokes a negative influence on the community.
This
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essay will demonstrate my views with relevant examples.
Firstly
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, people are persuaded to follow the latest fashion.
This
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is because we are living in a throw-away culture that forces us to discard
products
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even if it is in usable condition in order to adhere to the trend. Businesses are taking advantage of
such
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a culture by introducing their
products
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and increasing their buying power.
For instance
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, the new iPhone 13 which was released a few days ago has no major difference when compared to the old model iPhone 12. But Apple has already reached its sales target of a hundred million dollars by selling only in the United States.
Thus
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, we are highly influenced by promotions and purchasing items that are not essential for our life.
Secondly
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, in my view,
such
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a trend has drawbacks in terms of creating pollution and waste. It means to say that, we are exploiting our resources to produce more items which in turn have a negative impact on our environment.
Furthermore
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, due to the materialistic culture, people were throwing things like clothes and gadgets which creates unnecessary waste in the atmosphere.
For example
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, the non-biodegradable plastics that are used in the production of
such
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devices cannot be recycled which could result in landfill sites. To conclude,
although
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companies promote their
products
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via broadcasts, it is highly significant to analyse the importance of
such
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items in our life as it contributes drastic consequences to our planet. In my opinion, it is considered a negative development.
Submitted by jeeanay on

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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