Some people think that advertising on TV is useless and others disagree. Discuss both sides and give your opinion.

Advertising has been an important fashion for companies to contact their customers. Nowadays, one can find products or services’ commercials on

television

, while surfing the web, in social media, or even in journals and magazines. There are people who support the idea that advertising on

TV

is not useful anymore, while others believe the opposite. In

this

essay, it will be discussed both views, as well as the reason why I think that online announcements are the best form of advertising. There are many ways of publicity, and

adverts

on

TV

had been played an important role for many corporations. As televisions have become more affordable, it is supposed that in each house, at least at dinner time, families reunite around the screen, watching the news and being stimulated by the

adverts

which appear constantly.

Moreover

, for elderly people,

television

is a constant presence in their lives, keeping them company throughout the day. In these cases, advertising on

TV

might have an effect on those groups of people, namely the older ones, which retain what they saw on the screens and lead them to buy or ask for a certain service.

Although

the high average number of televisions that households possess, youth generations spend more and more time on the

internet

and social media.

Furthermore

, companies have now the possibility of understanding people’s tastes, which means that it is easier to find specific targets for specific

adverts

. While searching on Google, each online page

that is

visited is saved on a database, making a profile of the user. If someone is searching for shoes,

for instance

, soon they will be receiving publicity about the same subject, from other stores. In my opinion,

this

is why

this

kind of advertisement is more useful and effective than publicity on

television

. Using the

internet

and the tools that now are available, corporations can know exactly what their customers are looking for. In conclusion, there are arguments to support both opinions about the uselessness of

television

advertising. Since there are different groups and targets,

adverts

on

TV

can make sense, mainly for the elderly population. Despite

this

, youth generations are totally connected to the

internet

, and

this

is the best way to reach them. Once there is an upward tendency for

internet

usage, in my opinion,

this

is the best way to make advertisements.