It is common these days to see celebrities endorsing brand products. Do the advantages outweigh the disadvantages?
It is true that
brand
product endorsement is getting more pervasive these days. Even though there are both benefits
and drawbacks to this
development, I believe that the disadvantages far outweigh the advantages.
There are many benefits
to celebrity endorsements, those can range from enhancing the
credibility to gaining visibility for the brands. Correct article usage
apply
Firstly
, young generations view celebrities
as role models and they have blind confidence in those models, especially when it comes to supporting their idols with products they have endorsed. As a result
, not only by featuring celebrities
boosts brand
awareness, it is also
a promotional and powerful tool to help increase sales. Another positive aspect of these is that thanks to large celebrity networks and reputation, they easily reach millions of people through different mediums.
Nevertheless
, I would argue that these benefits
are outweighed by the drawbacks. The main issue is that influencers endorsements of products to some certain extent are able to stimulate people to pay for unnecessary items or even wasteful goods. One example can
be seen is that consumers tend to buy what they do not need or they already have, just for the fact that someone famous represents those brands. Correct pronoun usage
that can
Consequently
, they waste a great deal of money buying things even when their goods are still in good use or do not require replacement. Secondly
, celebrities
are public figures as they are not like an employee who can be trained to follow a company standard. If there are times when celebrities
get caught in some controversies, this
can greatly affect the brand
. Despite whether the controversy or scandal relating to the endorser is true or not, the company is still likely to be dragged and affected by it. This
often results in losses of revenue, and in the long run, might cause damages to the product perception and its brand
image.
In conclusion, I believe that although
brand
endorsement does offer certain benefits
, it generally does more harm than good. It is understandable why some may argue but I can not support such
a view given the aforementioned reasons.Submitted by nghi.bella.phan on
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