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It is common these days to see celebrities endorsing brand products. Do the advantages outweigh the disadvantages?

#celebrities #brand #products
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It is true that
brand
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 product endorsement is getting more pervasive these days. Even though there are both
benefits
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 and drawbacks to
this
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 development, I believe that the disadvantages far outweigh the advantages. There are many
benefits
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 to celebrity endorsements, those can range from enhancing
the
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apply
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credibility to gaining visibility for the brands.
Firstly
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, young generations view
celebrities
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 as role models and they have blind confidence in those models, especially when it comes to supporting their idols with products they have endorsed.
As a result
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, not only by featuring
celebrities
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 boosts
brand
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 awareness, it is
also
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 a promotional and powerful tool to help increase sales. Another positive aspect of these is that thanks to large celebrity networks and reputation, they easily reach millions of people through different mediums.
Nevertheless
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, I would argue that these
benefits
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 are outweighed by the drawbacks. The main issue is that influencers endorsements of products to some certain extent are able to stimulate people to pay for unnecessary items or even wasteful goods. One example
can
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that can
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 be seen is that consumers tend to buy what they do not need or they already have, just for the fact that someone famous represents those brands.
Consequently
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, they waste a great deal of money buying things even when their goods are still in good use or do not require replacement.
Secondly
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,
celebrities
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 are public figures as they are not like an employee who can be trained to follow a company standard. If there are times when
celebrities
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 get caught in some controversies,
this
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 can greatly affect the
brand
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. Despite whether the controversy or scandal relating to the endorser is true or not, the company is still likely to be dragged and affected by it.
This
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 often results in losses of revenue, and in the long run, might cause damages to the product perception and its
brand
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 image. In conclusion, I believe that
although
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brand
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 endorsement does offer certain
benefits
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, it generally does more harm than good. It is understandable why some may argue but I can not support
such
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 a view given the aforementioned reasons.
Submitted by nghi.bella.phan on

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