In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development

As the market for

products

is becoming more competitive, businesses are figuring out a new

way

to increase the sales of their

products

. Emphasising their

products

are new in some

way

can have a positive effect on sales. There is a clear reason why

such

a method is becoming popular and

this

essay will discuss the reasons with arguments and examples,

however

, I strongly believe that

this

trend is a negative development.

First

and foremost, the reason for

such

a marketing

strategy

is simple. The majority of the people tend to be attracted towards new

products

because they want to keep up with the modern world.

This

is because purchasing

products

that are strongly emphasised as new, it's a symbol of status within the society and a

way

to flaunt their wealth. As an example, Apple brings out new

products

every year or so and those who possess the new iPhones are often looked at as cool by their peers.

Thus

, the marketing

strategy

is popular and effective among a vast array of age groups.

Although

the debate between whether the trend is a positive or negative development is a heated controversy, the

strategy

proves negative. Promoting every product as new in some

way

means there is no originality. There are large numbers of

products

that already exist with similar features in the market.

For instance

, Apple's new iPhones every year have similar features from the previous models but with a slight tweak in performance and appearance.

Hence

products

like so don't have the right to be emphasised as new.

Consequently

, marketing strategies like these will remove originality and traditions. In conclusion, even though the

strategy

of emphasising

products

as new is clearly effective, the impact it has on society can't be said the same.

As a result

, with the aforementioned reasons and examples, I strongly believe that

such

a phenomenon is a clear negative development.

Submitted by arnold.1996 on Tue Mar 15 2022

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10Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

316 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Car ownership has increased so rapidly over the past thirty years that many cities in the world are now “one big traffic jam”. How true do you think this statement is? What measures can governments take to discourage people from owning cars?

some people think that public libraries are no longer necessary, while others believe that public libraries still perform useful functions.Discuss both views and give your opinion.

Money spent on space exploration is a complete waste. Governments could better spend this money on other things to benefit the nation. To what extent do you agree or disagree?

More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?