In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

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As the market for
products
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is becoming more competitive, businesses are figuring out a new
way
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to increase the sales of their
products
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. Emphasising their
products
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are new in some
way
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can have a positive effect on sales. There is a clear reason why
such
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a method is becoming popular and
this
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essay will discuss the reasons with arguments and examples,
however
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, I strongly believe that
this
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trend is a negative development.
First
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and foremost, the reason for
such
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a marketing
strategy
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is simple. The majority of the people tend to be attracted towards new
products
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because they want to keep up with the modern world.
This
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is because purchasing
products
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that are strongly emphasised as new, it's a symbol of status within the society and a
way
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to flaunt their wealth. As an example, Apple brings out new
products
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every year or so and those who possess the new iPhones are often looked at as cool by their peers.
Thus
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, the marketing
strategy
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is popular and effective among a vast array of age groups.
Although
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the debate between whether the trend is a positive or negative development is a heated controversy, the
strategy
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proves negative. Promoting every product as new in some
way
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means there is no originality. There are large numbers of
products
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that already exist with similar features in the market.
For instance
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, Apple's new iPhones every year have similar features from the previous models but with a slight tweak in performance and appearance.
Hence
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,
products
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like so don't have the right to be emphasised as new.
Consequently
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, marketing strategies like these will remove originality and traditions. In conclusion, even though the
strategy
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of emphasising
products
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as new is clearly effective, the impact it has on society can't be said the same.
As a result
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, with the aforementioned reasons and examples, I strongly believe that
such
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a phenomenon is a clear negative development.
Submitted by arnold.1996 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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