Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

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People
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have different views about whether
advertisements
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play a key role in attracting large numbers of consumers to purchase goods. While in some ways it is true that companies are having more and more potential customers because of displaying colourful posters or
advertisements
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, I agree with those who believe that
this
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kind of marketing is not effective anymore. There are various reasons why it might be considered an extremely powerful tool in
product
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marketing. Since
product
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-owners are constantly doing market research, they are more likely to be aware of customers’ tastes and trends and
therefore
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advertisements
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’ storylines and content they are creating become strong enough to invade viewers’ minds to make a purchase.
For example
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, the Korean cosmetic industry, especially skincare selling companies, are shooting short commercial videos with popular k-pop stars to tell the details of their
product
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in an entertaining way and worldwide k-pop fans are happily waiting to buy.
Furthermore
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,
advertisements
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are shown repeatedly in crowded places and on the easily accessible digital platforms that a great number of users are browsing daily, resulting in consumers being likely to buy the familiar ones rather than completely new to them.
However
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, I would argue that
people
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find
advertisements
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frustrating because of repeated promotion and inauthenticity and they even avoid purchasing too many promotional items. With the help of new features of technology, business owners are able to put their
advertisements
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in the middle of the most populated videos and users can see them ubiquitously which could lead to skipping to watching
advertisements
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involving videos.
On the other hand
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, excessive advertising for one
product
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could make
people
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untrusty about the quality of the
product
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and
people
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start focusing on the reliable honest review from those who are actually using a particular
product
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instead
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of paying attention to
advertisements
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. To sum up,
although
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it is undeniable that advertising plays one of the most applicable features in marketing, customers’ tastes are changing to getting personal reviews on one
product
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.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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