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Band 7.5

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

#people #attention
People
 have different views about whether
advertisements
 play a key role in attracting large numbers of consumers to purchase goods. While in some ways it is true that companies are having more and more potential customers because of displaying colourful posters or
advertisements
, I agree with those who believe that
this
 kind of marketing is not effective anymore. There are various reasons why it might be considered an extremely powerful tool in
product
 marketing. Since
product
-owners are constantly doing market research, they are more likely to be aware of customers’ tastes and trends and
therefore
advertisements
’ storylines and content they are creating become strong enough to invade viewers’ minds to make a purchase.
For example
, the Korean cosmetic industry, especially skincare selling companies, are shooting short commercial videos with popular k-pop stars to tell the details of their
product
 in an entertaining way and worldwide k-pop fans are happily waiting to buy.
Furthermore
,
advertisements
 are shown repeatedly in crowded places and on the easily accessible digital platforms that a great number of users are browsing daily, resulting in consumers being likely to buy the familiar ones rather than completely new to them.
However
, I would argue that
people
 find
advertisements
 frustrating because of repeated promotion and inauthenticity and they even avoid purchasing too many promotional items. With the help of new features of technology, business owners are able to put their
advertisements
 in the middle of the most populated videos and users can see them ubiquitously which could lead to skipping to watching
advertisements
 involving videos.
On the other hand
, excessive advertising for one
product
 could make
people
 untrusty about the quality of the
product
 and
people
 start focusing on the reliable honest review from those who are actually using a particular
product
instead
 of paying attention to
advertisements
. To sum up,
although
 it is undeniable that advertising plays one of the most applicable features in marketing, customers’ tastes are changing to getting personal reviews on one
product
.
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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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