some people say that advertising is extremely sucssesful at persuading us to buy things. other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

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There are those who opine that advertising is a good strategy to persuade
people
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to purchase stuff whereas, those with alternative stances do not concur with the effect of advertising to get
society
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's attention to buy
things
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. In
this
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essay, I discuss both sides of the argument and
then
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I will give my own perspective which is in favour of advertising having a significant impact on the community. There are some reasons supporting those who think that advertising has a great effect on
people
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.
Firstly
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, the majority of
people
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are surrounded by the
media
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and the internet. What I mean by
this
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is that, in recent years,
people
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are using television and social
media
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in every situation.
For example
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, in Iran, most of the
society
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uses Instagram for hours a day.
As a result
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, the
advertisements
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which are shown in these
media
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affect the community especially the youngsters unconsciously.
Secondly
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, the business owners try to persuade
people
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to buy the
things
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which are not necessary for their lives. Take electronic devices as an example. In the majority of cases,
people
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buy
things
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that are useless because of the impact of television
advertisements
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. One result is that after a while,
people
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realize that the products which were bought from some companies are not useful and they are just persuaded by the
advertisements
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.
consequently
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, business owners get more profit and make their companies bigger.
On the other hand
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, there are some arguments that
people
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are more aware of the impact of advertising and do not buy
things
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under the pressure from the
media
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.
For instance
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, in some countries,
people
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do not trust tv shows which advertise some items including kitchen appliances.
This
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can be the result of community awareness. Another reason is the economical situation. In many countries, the average income of most families has declined in recent years. A good example of
this
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would be Iran. Most of the
society
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is struggling with financial problems and prefer to spend their money on needs are vital like renting an apartment or buying food.
Subsequently
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,
this
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is a great reason why advertising does not work in
this
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country. In conclusion, to reiterate I believe both sides have merits. On balance, it is my firm opinion that most of the
society
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is impressed by
advertisements
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because of social
media
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which surrounded us and the pressure of the business owners to sell their products to us. Should
people
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make a balance in their purchases and buy the
things
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which they need, the advertising trend would be beneficial for both
people
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and companies.
Submitted by prv.zareie on

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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