There are those who opine that advertising is a good strategy to persuade
people
to purchase stuff whereas, those with alternative stances do not concur with the effect of advertising to get
society
's attention to buy
things
. In
this
essay, I discuss both sides of the argument and
then
I will give my own perspective which is in favour of advertising having a significant impact on the community.
There are some reasons supporting those who think that advertising has a great effect on
people
.
Firstly
, the majority of
people
are surrounded by the
media
and the internet. What I mean by
this
is that, in recent years,
people
are using television and social
media
in every situation.
For example
, in Iran, most of the
society
uses Instagram for hours a day.
As a result
, the
advertisements
which are shown in these
media
affect the community especially the youngsters unconsciously.
Secondly
, the business owners try to persuade
people
to buy the
things
which are not necessary for their lives. Take electronic devices as an example. In the majority of cases,
people
buy
things
that are useless because of the impact of television
advertisements
. One result is that after a while,
people
realize that the products which were bought from some companies are not useful and they are just persuaded by the
advertisements
.
consequently
, business owners get more profit and make their companies bigger.
On the other hand
, there are some arguments that
people
are more aware of the impact of advertising and do not buy
things
under the pressure from the
media
.
For instance
, in some countries,
people
do not trust tv shows which advertise some items including kitchen appliances.
This
can be the result of community awareness. Another reason is the economical situation. In many countries, the average income of most families has declined in recent years. A good example of
this
would be Iran. Most of the
society
is struggling with financial problems and prefer to spend their money on needs are vital like renting an apartment or buying food.
Subsequently
,
this
is a great reason why advertising does not work in
this
country.
In conclusion, to reiterate I believe both sides have merits. On balance, it is my firm opinion that most of the
society
is impressed by
advertisements
because of social
media
which surrounded us and the pressure of the business owners to sell their products to us. Should
people
make a balance in their purchases and buy the
things
which they need, the advertising trend would be beneficial for both
people
and companies.