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In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasis #products #development
Nowadays, companies tend to state that their businesses are the latest ones, in order to attract public excitement to purchasing their products.
Although
, some people assume that the strategy is over-claim I believe that
this
 method would highlight the
company
's profits.
To begin
 with, the market competitiveness has forced the
business
 owners to become innovative in grabbing customers' desire to engage in transactions.
Consequently
, a series of strategies need to be implemented as a value proposition for the
company
.Quoting a statement that the launched product is the new
one
 that ever existed, would cultivate an image as a ‘
business
 pioneer’.
Thus
, the word affirmation given would eventually be shaping public perspectives on the respective
business
. Take an example of the brand new hotel in Jakarta that provides the
first
 six-star hotel experience in Indonesia. The unique identity that they offer as the market leader in the hospitality field succeeded to attain public awareness to explore and book a room. Emphasis on the
company
's position as the new
one
 in certain
business
 sectors has proved fruitfulness to obtain
further
 benefits.
In addition
, the declaration of being the new
one
 in the
business
 should be provided with concrete evidence. Publishing the concept of having a new product should not turn into an empty campaign because it may threaten
company
 reputations.
This
 condition occurred with the big cola brand, they claimed that their soda
business
 was the number
one
 soft drink product in Indonesia ,
meanwhile
Add a comma
,meanwhile
show examples
 the fact showed a contradiction, where coca-cola was still on the top list compared to the other competitors.
As a result
, the public started to perform a black campaign by looking at the weaknesses of the brand and revealing them in the media. Considering
this
 situation, it is hugely important for each
business
 to be mindful in proclaiming their products. To conclude , it is crystal clear that stating innovation will create numerous advantages in a
business
's development, but there are some notes to be taken as a matter of
company
 reputation.
Submitted by serlyayus on

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