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Writing Samples
Band 7

In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasis #products #development
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Nowadays, companies tend to state that their businesses are the latest ones, in order to attract public excitement to purchasing their products.
Although
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, some people assume that the strategy is over-claim I believe that
this
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 method would highlight the
company
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's profits.
To begin
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 with, the market competitiveness has forced the
business
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 owners to become innovative in grabbing customers' desire to engage in transactions.
Consequently
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, a series of strategies need to be implemented as a value proposition for the
company
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.Quoting a statement that the launched product is the new
one
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 that ever existed, would cultivate an image as a ‘
business
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 pioneer’.
Thus
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, the word affirmation given would eventually be shaping public perspectives on the respective
business
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. Take an example of the brand new hotel in Jakarta that provides the
first
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 six-star hotel experience in Indonesia. The unique identity that they offer as the market leader in the hospitality field succeeded to attain public awareness to explore and book a room. Emphasis on the
company
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's position as the new
one
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 in certain
business
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 sectors has proved fruitfulness to obtain
further
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 benefits.
In addition
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, the declaration of being the new
one
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 in the
business
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 should be provided with concrete evidence. Publishing the concept of having a new product should not turn into an empty campaign because it may threaten
company
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 reputations.
This
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 condition occurred with the big cola brand, they claimed that their soda
business
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 was the number
one
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 soft drink product in Indonesia ,
meanwhile
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,meanwhile
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 the fact showed a contradiction, where coca-cola was still on the top list compared to the other competitors.
As a result
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, the public started to perform a black campaign by looking at the weaknesses of the brand and revealing them in the media. Considering
this
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 situation, it is hugely important for each
business
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 to be mindful in proclaiming their products. To conclude , it is crystal clear that stating innovation will create numerous advantages in a
business
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's development, but there are some notes to be taken as a matter of
company
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 reputation.
Submitted by serlyayus on

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Linking words for giving examples:

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  • for instance
  • to illustrate this
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  • such as
  • namely
  • to illustrate
  • take, for example

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