Some people say advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your opinion.

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Advertisements
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play a major role in the sales of a
product
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.
Although
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it is often debated that the frequency of endorsement makes
people
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lose
interest
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in them after a point of time , I am of the opinion that well-designed
advertisements
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do play a role in how
people
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shop. The following essay will discuss both these views and support my point of view.
To begin
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with, publicity has become so common that they do not
interest
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anyone.
For example
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, any movie or program on the TV has innumerable commercials playing at intervals.
Moreover
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, a 45 -minute program will have a 30- minute commercial resulting in
people
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avoiding watching these parts.
Also
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, these are played so frequently that
people
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tend to lose
interest
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in them.
Hence
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, repeated exposure to the same information becomes boring leading to disinterest among the viewers.
On the other hand
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, well thought and appropriately written displays do
interest
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people
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. They form a cover page for the
product
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being displayed.
For instance
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, online retail companies come up with
such
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well-designed
advertisements
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during festivals that
people
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are compelled to buy them at any cost.
Similarly
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, announcements build up suspense around a new
product
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being launched into the market. Particularly, they highlight the best features of the
product
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in the
advertisements
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.
This
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further
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persuades one to buy things.
Thus
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,
people
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knowingly or unknowingly fall into the trap of
advertisements
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and shopping . In conclusion , though some
people
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believe that
advertisements
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do not affect them while buying things, well-prepared commercials do persuade them to spend on products.
Submitted by msmdsaif1989 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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