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Writing Samples
Band 6.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

#sales #consumer #goods #power #society
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Advertising helps
people
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 to understand the importance of the
product
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 and its use cases. Sometimes these advertisements can deviate the audience and force them to buy a
product
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 which they don't need. Every country has
a
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apply
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seasonal sales and marketing organisations that use different social media influencers and movie stars to market their
products
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. They make sure that their
product
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 catchphrases are vibrant and can address all
people
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 across generations. World famous fashion brands like Zara and Louis Vuitton explain the process of making their clothes which not only convinces
people
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 to buy
it
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them
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 but flaunt it. To exemplify, if a teenager has recently bought a pair of pants which is of a local brand, but he will still go and buy pair of jeans of the above-mentioned brands to attain that social stature and showcase his richness.
Furthermore
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,
this
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 is how brands lure
people
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 into buying
products
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 which they don't really need. Nowadays online shopping is in demand and bank has a good revenue structure associated with these websites. So they market their bank
products
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such
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 as credit cards and easy EMI schemes which convinces them to buy new
products
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.
For example
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, website owners deliberately mark down the prices of a
product
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 to create a sense of urgency in customers'
mind
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minds
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 so that they don't spend time calculating if they really need a
product
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 and just buy it in fear of missing out on an opportunity.
However
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,
this
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 is one of a strategy which
product
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 owners use to sell maximum
products
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 and earn high revenue by playing with humans' decision-making power.
Lastly
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, in my opinion , it is important for consumers to differentiate between a want and a need and should buy a
product
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 based on its long-term usage and not on its short-term satisfaction.
Submitted by sanketswami8193 on

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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