Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Advertising helps
people
to understand the importance of the
product
and its use cases. Sometimes these advertisements can deviate the audience and force them to buy a
product
which they don't need. Every country has
a
Correct article usage
apply
show examples
seasonal sales and marketing organisations that use different social media influencers and movie stars to market their
products
. They make sure that their
product
catchphrases are vibrant and can address all
people
across generations. World famous fashion brands like Zara and Louis Vuitton explain the process of making their clothes which not only convinces
people
to buy
it
Correct pronoun usage
them
show examples
but flaunt it. To exemplify, if a teenager has recently bought a pair of pants which is of a local brand, but he will still go and buy pair of jeans of the above-mentioned brands to attain that social stature and showcase his richness.
Furthermore
,
this
is how brands lure
people
into buying
products
which they don't really need. Nowadays online shopping is in demand and bank has a good revenue structure associated with these websites. So they market their bank
products
such
as credit cards and easy EMI schemes which convinces them to buy new
products
.
For example
, website owners deliberately mark down the prices of a
product
to create a sense of urgency in customers'
mind
Fix the agreement mistake
minds
show examples
so that they don't spend time calculating if they really need a
product
and just buy it in fear of missing out on an opportunity.
However
,
this
is one of a strategy which
product
owners use to sell maximum
products
and earn high revenue by playing with humans' decision-making power.
Lastly
, in my opinion , it is important for consumers to differentiate between a want and a need and should buy a
product
based on its long-term usage and not on its short-term satisfaction.
Submitted by sanketswami8193 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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