Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

In
this
technological era, advertising has become prominent to gain profits and get recognition in the public;
therefore
, some organisations spend on
sports
sponsorships.
However
, some masses consider
this
practice inappropriate while others do not. Both views are explained in the following paragraphs along with the conclusion at the end. The foremost reason behind sponsoring the games is brand-building, which helps the entrepreneurs gain profits by providing their goods and services on playing items that are associated with the teams and players. The players, to cite an example, can be seen wearing t-shirts having companies' logos on them.
In addition
to
this
, company owners print their logos on
sports
equipment, which is
also
fruitful from business and games perspectives.
Nevertheless
, in some developing nations like India, most people suffer from hunger and poverty;
therefore
, they cannot get adequate education and
also
an opportunity to enter into the
sports
field because educational institutions like schools and universities provide
this
sort of opportunity.
For example
, in India, one of some states like Bihar, most citizens reside below the poverty line; due to
this
, they cannot afford quality education in the eminent learning centres where
sports
play a dominant role.
Moreover
, some states do not have schools where learners can attain knowledge in the context of
sports
under the observation of guides. In the conclusion,
although
, games sponsorships assist organisations in building brands, their adverse side effects cannot be neglected.
Thus
, the higher authorities should come forward in providing scholarships to brilliant students in institutes and
also
encourage entrepreneurs to offer them a golden opportunity in the field.
Submitted by jatinderpanaich328 on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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