Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion?
It is true that a growing number of enterprises seek to promote their products and services through
sports
and sporting celebrities. While some people argue that Use synonyms
this
is a positive development, I agree with those who consider that the drawbacks outweigh the advantages.
On the one hand, Linking Words
sponsorship
brings Use synonyms
money
into Use synonyms
sports
, and some believe that Use synonyms
this
benefits Linking Words
sports
and business in general. Use synonyms
Firstly
, Linking Words
sponsorship
and marketing are linked, and through television Use synonyms
sports
coverage, Use synonyms
for example
, both Linking Words
sports
and companies profit. Use synonyms
Sports
, particularly minority Use synonyms
sports
Use synonyms
such
as cycling, are able to make the most of Linking Words
sponsorship
to increase their popularity and encourage wider public participation. Use synonyms
Secondly
, as more Linking Words
money
is poured into Use synonyms
sports
, Use synonyms
sports
stars are paid higher salaries and train full-time to raise their standards. Use synonyms
Finally
, in terms of advantages for businesses, associating their products with the healthy and popular image of sport enables them to enhance their public image and to break into new markets.
Linking Words
On the other hand
, I support the opposing view that the entry of business Linking Words
money
into Use synonyms
sports
has betrayed the Olympic ideal. Companies simply strive to gain a competitive edge over their rivals and maximize their profits. Use synonyms
Sports
merchandising – like Nike and the National Basketball Association in the US – sometimes connects the product and the sport, but often it does not. Liverpool FC, Use synonyms
for example
, is sponsored by a bank. Linking Words
However
, Linking Words
money
in Use synonyms
sports
has resulted in a win-at-all-costs attitude, encouraging bribery or the use of illegal substances Use synonyms
such
as performance-enhancing drugs. Individual celebrities, like Cristiano Ronaldo, have gained a fortune from the endorsement of sporting goods, and enjoy millionaire lifestyles.
In conclusion, I totally agree with the critics of Linking Words
sponsorship
in Use synonyms
sports
. While it has made profits for business, Use synonyms
sponsorship
has destroyed the sporting spirit of fun and fairness.Use synonyms
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