Advertising encourages customers to buy in quantity not in quality. To what extent do you agree or disagree?

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In
this
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day and age whether means of advertising have nothing
as a result
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but quantitative
buyers
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rather than qualitative ones has given rise to much controversy. I am of individual holding the belief that the
advertisement
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industry has a tendency towards targetting to enticing
buyers
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in terms of selling more. Compelling arguments can be made that advertising tempts
buyers
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to shop more. In the
first
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place, the main reason why advertisements are targetting at selling a wide range of a specific product could be attributed to the
fact
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that
companies
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expend astronomical sums of money on advertising and expect to have their not only investment restored but
also
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business benefits from
such
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marked investment in advertising.
For example
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, Pepsi
company
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pays large sums of money to employ the fame of Messi the most famous athlete in the world just to boost its sales and make its business sell well on their productions. In the
second
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place, the
quality
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speaks volumes about itself and customers and consumers of the specific product are the best advertisers for that. Specifically, the main reason could be ascribed to the
fact
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that the manufacturers producing
goods
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of high superiority require no promotion or propaganda;
therefore
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the
quality
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will obviate the need for
advertisement
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and if a
company
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still give foremost consideration to promotional plans is just for the sake of increased sell.
Finally
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,
as a result
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of the current fierce competitive business market, there is no other recourse than to manipulate the
advertisement
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industry professionally despite the
fact
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that there is no room for doubt when it comes to the
quality
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of a
company
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's
services
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. It is true that being through advertisements can make corporations constantly imprinted on customers' minds in
such
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a way that
such
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an impression of one
company
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and its products can pave the way for
buyers
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when at the time they are on verge of selecting a product.
In contrast
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, some people are of the opinion that advertising would be in the best interest of
companies
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to introduce their
services
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and make significant contributions to their market. The reason why refers to the
fact
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that the best way of convincing the people of the merits of production in terms of
quality
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is the round clock efforts of
companies
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to keep shoppers abreast of the
quality
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and latest changes contributed to the
quality
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of
goods
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. In spite of that, there are several conducted surveys proving the
fact
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that exorbitant costs are charged for
advertisement
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;
thus
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, the quantitative matters to promote take precedence over
quality
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for
goods
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or service providers. To conclude, I would acknowledge that some mills tend to represent their
quality
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goods
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by applying ways of advertising. Even so, the main prerequisite to survive and thrive in
this
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competitive market is selling well on produced
goods
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and provided
services
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. In my mind, it will be in
companies
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' best interest if they take the
quality
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and quantity of their commodities and
services
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well-balanced account.
Submitted by mehdisafa1979 on

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Word Count

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Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • Advertising psychology
  • Consumer behavior
  • Marketing techniques
  • Psychological triggers
  • Consumerism
  • Longevity
  • Overall satisfaction
  • Environmental implications
  • Social media influence
  • Influencer marketing
  • Impulsive buying
  • Sustainability
  • Quality versus quantity
  • Purchasing behavior
  • Resist impulsive purchases
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