Large business have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Increasing demand for fast fashion , modernised technology and even the basic necessities is a positive attraction for large industries. Undoubtedly, they are using various marketing strategies to promote their products targeting specific audiences for specific products.
Furthermore
, in Linking Words
this
process of making huge profits, they are causing major problems for local traders Linking Words
such
as a lack of employment and income. Linking Words
Nevertheless
, these can be overcome by promoting the quality of local products as well as governments providing subsidies for local sellers.
Linking Words
To begin
with, one of the major problems these big Linking Words
businesses
can cause is the complete closure of smaller local stores. Use synonyms
For example
, local grocers make a bare minimum of profit and just enough to feed their families. Linking Words
Moreover
, they don't have nearly as much as bigger industries to compete with their advertising strategies and mainly focus to target their local community. Linking Words
Thus
, if they attract fewer customers, they make less profit ultimately, causing a loss in the long run and leading to permanent closure and lack of employment. Linking Words
Secondly
, giant stores focus on quantity rather than quantity. Even though the price of an item may be attractive,usually, the customer compromises the quality of that item. Linking Words
For instance
, local grocers and butchers may be selling organic produce, whereas bigger supermarkets target lower prices with inorganic produce. Linking Words
Consequently
, leading to poor quality items.
Linking Words
On the other hand
, these stated problems do come with solutions. Linking Words
Firstly
, the government can step up and help promote smaller Linking Words
businesses
by either providing a bursary to enhance their advertising. To cite an example, a grant can be offered for shops in local communities to help promote their business through tv, social media and billboard advertising. Use synonyms
As a result
, it will attract more customers and help these Linking Words
businesses
to thrive. Use synonyms
Secondly
, advertisements of bigger companies should be monitored and restricted and checked from time to time to ensure that what they are selling is actually true and that consumers are not being fooled into spending their hard-earned money. To illustrate, many social media adverts show items starting from as little as 99p , Linking Words
however
, Linking Words
this
may only apply to 1 item and the rest may be overcharged. Linking Words
Hence
, strict rules and regulations should be put in place to allow fair play and trade between stores.
To conclude, with every problem comes a solution. Linking Words
Likewise
, to help curb the closure and unemployment of local shops and to ensure high-quality standards, the government should focus on targetting giant Linking Words
businesses
Use synonyms
in addition
to permitting grants to those in need.Linking Words
Submitted by tibsr on
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Word Count
IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.
A very long essay will not give you a higher band score.
Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.