Some people say that advertising is extremenly successful at persuading us to buy things. other people think that adversiting is so common that we no longer pay attention to it. Discuss both views and give your opinion.

Advertisements play a pivotal role in exposing consumers to a wide range of products.
This
has eventually become the driving force to influence people to buy goods.
However
, the opinion of the critics is that people pay less attention to advertisements as it is more normalised in society. The incorporation of famous individuals and constant high-quality maintenance will aid in customer persuasion. On one hand, using influential characters like celebrities and popular sportsmen in advertising attracts more
customers
, thereby increasing exposure to a product.
For instance
, a renowned football player, Leonardo Di Cap became the brand ambassador of the "healthy oat milk" company and upon his contribution, the business has been able to double its profit within one month. So by using famous personnel, it is easy to inspire a majority and make them buy more from their product
thus
, increasing the revenue of a business.
On the other hand
, the community is becoming more intelligent that they pay a lot more attention to details
such
as reviews rather than attractive exterior adverts.
For example
, even if the advertisement attracts consumers in the first few months if the product does not live up to quality standards, the consumers will reject buying the item later.
This
drastically reduces the income of the company as they lose a great fraction of their
customers
. So, quality should be maintained rather than focusing on advertising if we want to gather satisfied
customers
. In conclusion, in my opinion, persuading a consumer to spend money on their products is the ultimate goal of an advertisement. Maintaining a good quality of products and incorporating more influential characters will be beneficial in forming a foundation with good
customers
.
Submitted by Nimz on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: