Successful companies use advertisements to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

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In recent years, the method of advertising has become more and more developed
due to
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modernization and integration. From my perspective,
this
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has both positive and negative impacts on the whole of society.
This
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essay will propose some factors making a valuable commercial and some reasons for its bad and good influences.
To begin
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with, what makes an effective advertisement is its appealing outlook. By that, I mean the community are often attracted by designs that are funny, and entertaining and the advertisement should have a simple logo with eye-catching colours that
people
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can easily remember it.
For instance
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, KFC is extremely successful with
such
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an iconic logo of the founder with red and white colour.
Additionally
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, an advertisement which has the image of a star can be more popular, especially
for
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among
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youngsters.
In other words
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, products with the promotion of celebrities can appear on some social media
such
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as Facebook, Instagram or Twitter, which will gain more attention from teens. Moving onto the next point, thanks to advertisements that
people
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can have more information about a variety of products. In
another
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other
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way of saying, advertisements help
people
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save a lot of time spent looking for the details of items on websites or in stores.
For example
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,
people
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can rely on advertisements on Facebook or Youtube to opt for the things they need
instead
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of going to stores that are miles from them.
In contrast
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, endorsement can have a negative influence on society since
people
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can be deceived by photos and videos. It means that the quality of products and the images that
people
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see in the poster can be not adequate.
To conclude
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,
people
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should use reliable resources to choose items more wisely.
Submitted by chauunguyen1309 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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