Nowadays many people prefer to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

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In the past, price and quality were the most important criterion when purchasing products.
By contrast
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, today,
people
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give higher value to
brand
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awareness in choosing clothing, gadgets, and other goods. In my opinion,
this
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trend raises a wide range of problems and does more harm to society than good. The main reason for the emergence of
this
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culture in consumer society is the increased demand for a sense of belonging. With the advancement of social media,
people
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today witness famous individuals using luxury goods more regularly.
As a result
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,
this
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encourages fans to imitate those clothing habits and purchase items of the same
brands
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.
As a consequence
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,
people
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unconsciously spend significant amounts of money on unnecessary items or pay extra costs for the
brand
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.
For example
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,
people
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who follow famous
brands
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may purchase a coat for double the price of a coat produced by a less-known
brand
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but has the same quality. Another actor who suffers from
this
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trend is new businesses, which do not have a large customer base. Prominent companies give no chance to emerging startups with their overly advertised and well-known goods.
Moreover
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, big businesses are known for quickly copying innovative products from their new counterparts and using their
brand
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strength to break their competitors' sales. Discouraged by constant pressure, many new
brands
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inevitably close down their businesses. In a nutshell, many
people
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today blindly follow popular
brands
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, convinced that
brand
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awareness is the guarantee of quality.
However
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, I would argue that if new promising startups are
also
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given preference, it will be more beneficial to society.

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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