IELTS Writing Correction Service /
Writing Samples /
Band 7.5

Nowadays many people prefer to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

#people #brands #clothes #cars #items #development
In the past, price and quality were the most important criterion when purchasing products.
By contrast
, today,
people
 give higher value to
brand
 awareness in choosing clothing, gadgets, and other goods. In my opinion,
this
 trend raises a wide range of problems and does more harm to society than good. The main reason for the emergence of
this
 culture in consumer society is the increased demand for a sense of belonging. With the advancement of social media,
people
 today witness famous individuals using luxury goods more regularly.
As a result
,
this
 encourages fans to imitate those clothing habits and purchase items of the same
brands
.
As a consequence
,
people
 unconsciously spend significant amounts of money on unnecessary items or pay extra costs for the
brand
.
For example
,
people
 who follow famous
brands
 may purchase a coat for double the price of a coat produced by a less-known
brand
 but has the same quality. Another actor who suffers from
this
 trend is new businesses, which do not have a large customer base. Prominent companies give no chance to emerging startups with their overly advertised and well-known goods.
Moreover
, big businesses are known for quickly copying innovative products from their new counterparts and using their
brand
 strength to break their competitors' sales. Discouraged by constant pressure, many new
brands
 inevitably close down their businesses. In a nutshell, many
people
 today blindly follow popular
brands
, convinced that
brand
 awareness is the guarantee of quality.
However
, I would argue that if new promising startups are
also
 given preference, it will be more beneficial to society.
Submitted by jaker.raimov on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
What to do next:
Look at other essays: