In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Highlighting new

features

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products

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through advertising has become highly effective among businesses. I strongly believe that

this

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trend has a positive impact because sales will increase.

Firstly

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, promoting

products

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with interesting innovations attracts more audience.

Moreover

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, even though other competitors can copy the new releases, the

first

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company

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to create the feature will always be the most recognized for it.

First

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and foremost, the profitability of companies will grow by working on marketing strategies to reach consumers’ attention through new

features

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on their

products

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Further

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, having contact with something new can trigger people’s desire to acquire it.

For example

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, Polishop, which is a known

company

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worldwide, had created a portable oven named “AirFryer” and

this

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invention made them reach the highest rate of sales in 10 years. To summarize, advertising the newest

features

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products

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is a positive development for business,

however

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, there are a few negative aspects that companies should be careful

Change preposition

of.

show examples

Having said that, when innovation is highlighted on media vehicles, competitors will be capable of copying these ideas and implementing them on their own

products

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. Competition for consumers’ attraction in big corporations has never been tighter, so when something different is released, everyone will try to take advantage of it.

For instance

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, I remember that in the past only Apple used to offer touchscreen devices, which have been sold by all technology developers currently.

However

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, if Apple had not developed the touchscreen in the

first

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place, it would not have become the most famous

company

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in the world. In conclusion, advertising new

features

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is the greatest strategy to increase sales of a

company

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. Even though many are afraid to have their newest ideas stolen,

this

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trend represents a positive development as the

first

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company

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to create something will be forever remembered.

Submitted by fredpolfernandes on Thu Apr 27 2023

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7
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

295 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Some people say that large, impressive buildings are important for a city. Others believe that the money should be spent on improving schools and hospitals. Discuss both these views and give your own opinion