In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

Highlighting new

features

products

through advertising has become highly effective among businesses. I strongly believe that

this

trend has a positive impact because sales will increase.

Firstly

, promoting

products

with interesting innovations attracts more audience.

Moreover

, even though other competitors can copy the new releases, the

first

company

to create the feature will always be the most recognized for it.

First

and foremost, the profitability of companies will grow by working on marketing strategies to reach consumers’ attention through new

features

on their

products

Further

, having contact with something new can trigger people’s desire to acquire it.

For example

, Polishop, which is a known

company

worldwide, had created a portable oven named “AirFryer” and

this

invention made them reach the highest rate of sales in 10 years. To summarize, advertising the newest

features

products

is a positive development for business,

however

, there are a few negative aspects that companies should be careful

Change preposition

of.

show examples

Having said that, when innovation is highlighted on media vehicles, competitors will be capable of copying these ideas and implementing them on their own

products

. Competition for consumers’ attraction in big corporations has never been tighter, so when something different is released, everyone will try to take advantage of it.

For instance

, I remember that in the past only Apple used to offer touchscreen devices, which have been sold by all technology developers currently.

However

, if Apple had not developed the touchscreen in the

first

place, it would not have become the most famous

company

in the world. In conclusion, advertising new

features

is the greatest strategy to increase sales of a

company

. Even though many are afraid to have their newest ideas stolen,

this

trend represents a positive development as the

first

company

to create something will be forever remembered.

Submitted by fredpolfernandes on Thu Apr 27 2023

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7Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

4 paragraphs

295 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Essentional vocabulary list for IELTS Writing 7+

In some countries owning a home rather than renting one is very important for people. Why might this be the case? Do you think this is a positive or negative situation?

Some people say that the main environmental problem of our time is the loss of particular species of plants and animals. Others say that there are more important environmental problems. Discuss both these views and give your own opinion.

Some children spend hours everyday on their smartphones. Why is this the case? Do you think this is a positive or negative development?

Car ownership has increased so rapidly over past thirty years that many cities in the world are now 'one big traffic jam'. How true do you think this statement is? What measures can governments take to discourage people from using their cars?

With a growing population, many people believe that we should focus on producing more GM food. What are the advantages and disadvantages of doing this?